Latest posts by Ben
How B2B brands can adapt to CPC inflation
AI-mediated discovery is eroding click-throughs before they reach you, compressing ad inventory above the fold, and pulling the top of…
Digital marketing trends: looking ahead to 2026
The past year has been defined by rapid shifts in brand discovery and huge advances in Gen AI creative technology.…
Creative differentiation in Paid Media: The hidden cost of blending in
The proliferation of AI-driven creative tools such as Google Ads’ Asset Studio, Meta Advantage+ creative and countless third-party applications has…
Google Marketing Live 2025: what search marketers need to know
As Google doubles down on AI-led innovation, this year’s I/O and Google Marketing Live events mark a turning point in…
Total Search: rethinking visibility in the age of AI search
For over two decades, search has revolved around one core assumption: that people begin and end their journeys on Google.…
Navigating the AI-Driven Evolution of Google Search
Google’s CEO has just announced his intention to integrate even more AI features into their search interface, which means search…
Digital marketing trends: what happened in January
The multiplier effect: WARC research highlights the importance of integration in the performance era. In today's digital age, advertising has…
Digital marketing trends: looking ahead to 2025
From the rise of generative AI platforms to the growth in social search, technology is reshaping how consumers find and…
Share of Model: a key metric for AI-powered search
We continue to adapt our measurement techniques to keep pace with technological advancements. From metrics such as share of voice…
Understanding Navboost: key insights from the recent Google API leaks
The SEO community has been digesting the recent leak of thousands of Google API documents, offering unprecedented insights into the…
Marketing strategies for profitable growth in B2B SaaS
With predictions indicating another year of sluggish economic growth, many marketers are grappling with how to deliver improved results with…
Navigating the shift from precision to prediction in marketing measurement
The imminent deprecation of third-party cookies, coupled with increasing privacy regulations and fragmented media consumption, is significantly altering the foundation…
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