Latest posts by Ben
Integrating online and offline marketing: are you putting people first?
The internet has brought us speed, simplicity and scale, yet many brands are still failing to integrate online and offline…
5 principles of advertising effectiveness
While machines are taking over many elements of advertising that humans once handled, the fundamental principles of advertising effectiveness remain…
Stay true to your brand this Black Friday
In the second instalment of our new blog series, we explore staying true to your brand throughout the Black Friday…
Digital Transformation for a Privacy-First Future
In order to meet heightened consumer privacy concerns and adapt to the many technological challenges caused by more stringent data…
The cookieless future: balancing privacy with the need for relevance
The phasing out of third party cookies is going to change the face of digital advertising as we know it.…
Black Friday: Effective Marketing Strategies to Boost Sales
With Black Friday just around the corner, many online retailers such as Amazon have already started promoting their offers in…
UX and SEO: Experience as the Fourth Pillar of SEO
With Google officially set to incorporate UX metrics as ranking factors, it may be time to start thinking of experience…
What is AMP and who actually needs It?
Accelerated Mobile Pages (AMP) are light weight pages designed to give mobile users a lightening fast experience that is easier…
How to develop a full-funnel PPC advertising strategy
In this post we'll walk through a simple, repeatable framework you can use to put together an effective full funnel…
Managing Your Digital Strategy During COVID-19
What are your new priorities in marketing under these exceptional circumstances? Our leading experts share their views on how to…
What Are ‘Soft’ 404 Errors and Will They Affect My Rankings?
Soft 404 errors are different from the usual 404 errors and can be harmful to your site. It is important…
UTM Codes: How to Track Campaign URLs in Google Analytics
This post explains how to set up URL tagging using UTM parameters and provides an overview of the different uses…
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