Latest posts by Ben
How to Block Website Referral Spam
Website referral spam can alter your Google Analytics data and slow your website down. Learn how to block website referral…
7 Digital Marketing Trends for 2020
From SEO to PPC, UX to Analytics, Ben Wood predicts the top 7 trends that will have an impact on…
3 Ways to Boost PPC Performance Using First Party Data
Learn how to improve PPC performance by incorporating first party data to influence bids, audience targeting and more. Here we…
A guide to multi-channel attribution modelling
Multi-channel attribution modelling is a method of analysing the influence different marketing channels played in a sale or conversion and…
How to Create a PPC Analytics Dashboard Using Google Sheets
We use Google sheets to create highly customisable charts, graphs, and projections using Google Analytics data for our clients on…
Optimising for voice search & digital assistants
This post will look at how search marketers can adapt and optimise for the rise of voice search and digital…
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