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Ben Wood

Performance Director

Ben directs and oversees digital strategy across the entire client base at Hallam.

Our expert strategist

Ben joined Hallam in 2012, playing a pivotal role in the growth and success of our company.

Ben has delivered some outstanding results for our clients, and in 2018 he was shortlisted for the Chartered Institute of Marketing (CIM) “Marketer of the Year.”

He has spoken at the prestigious SMX West conference in California, where he shared his experience in Advanced Audience Targeting & Management Tactics and was recently invited to a panel discussion with Bing on “The Future of Voice Search.”

Ben is a highly respected author, and writes regularly for Search Engine Land, Search Engine Journal, Econsultancy and State of Digital, as well as other ad-hoc contributions within the industry.

Ben graduated from Nottingham Trent University with a BA (Hons) in Business Studies. Prior to joining Hallam, he worked in digital marketing at FTSE 100 company Experian.

In his spare time, Ben is an experienced ice hockey player, previously representing the Nottingham Lions in the English National League, where he is the all-time third highest goal scorer. Ben also captained Nottingham Trent University in the popular varsity series and represented the Great Britain university team.

Latest posts by Ben

Analytics

How to Block Website Referral Spam

Website referral spam can alter your Google Analytics data and slow your website down. Learn how to block website referral…

Digital Strategy

7 Digital Marketing Trends for 2020

From SEO to PPC, UX to Analytics, Ben Wood predicts the top 7 trends that will have an impact on…

Paid Search (PPC)

3 Ways to Boost PPC Performance Using First Party Data

Learn how to improve PPC performance by incorporating first party data to influence bids, audience targeting and more. Here we…

Analytics

A guide to multi-channel attribution modelling

Multi-channel attribution modelling is a method of analysing the influence different marketing channels played in a sale or conversion and…

Paid Search (PPC)

How to Create a PPC Analytics Dashboard Using Google Sheets

We use Google sheets to create highly customisable charts, graphs, and projections using Google Analytics data for our clients on…

SEO

Optimising for voice search & digital assistants

This post will look at how search marketers can adapt and optimise for the rise of voice search and digital…

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