Latest posts by Simran
Oh no, another ad platform… ChatGPT Ads launch in the UK
ChatGPT ads have officially launched in the UK, giving brands a new way to reach users through contextual advertising within…
How conversion APIs improve campaign performance
Understand how implementing a conversion API can help you gain access to richer data, smarter campaign optimisation and better results
A guide to getting started with Google Demand Gen campaigns
It's 2026, and Demand Gen is no longer the new kid Google keeps trying to introduce you to at the…
The Psychology of Ad Clicks: Understanding Consumer Behaviour in Paid Advertising
Every brand, in some capacity, is running digital ads, meaning standing out amongst your competitors is harder than ever. What…
Paid Media round-up: March 2023
Since introducing our organic round-up earlier this year, it seemed only fitting to bring you a monthly dose of paid…
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