Analytics
We put analytics at the heart of the marketing decision-making process. You could even say we’re a web analytics agency. And in these blogs our industry experts share best practices, outline key strategies, highlight emerging trends and provide a whole range of actionable insights. All with the aim to enhance your understanding and application of analytics in digital marketing.
How to Block Website Referral Spam
Website referral spam can alter your Google Analytics data and slow your website down. Learn how to block website referral…
3 Ways to Boost PPC Performance Using First Party Data
Learn how to improve PPC performance by incorporating first party data to influence bids, audience targeting and more. Here we…
Google Site Kit Review: Google’s official WordPress plugin
Google's official WordPress plugin is now available. We give it a test drive, take a look at the features and…
Google Analytics: Desktop vs. Mobile vs. Tablet Metrics
In 2016, we saw an increasing number of people using tablets and mobile devices instead of desktop computers to browse…
How to use Google Analytics: 10 top tips
It is very likely that you have Google Analytics installed on your website, but just as likely that you don’t…
A guide to multi-channel attribution modelling
Multi-channel attribution modelling is a method of analysing the influence different marketing channels played in a sale or conversion and…
How to measure content effectiveness: a Google Analytics dashboard
Download your free copy of this Google Analytics Dashboard which will help you to measure how well your content marketing…
How to track mailto clicks within Google Analytics using Tag Manager
Mailto links are commonly used on websites as an alternative to contact forms. Here is a guide to tracking engagement…
Gender neutral advertising: marketing for Generation Z
Generation Z has embraced the notion that gender and sexuality are fluid constructs that need not define individuals but how…
How to Create a PPC Analytics Dashboard Using Google Sheets
We use Google sheets to create highly customisable charts, graphs, and projections using Google Analytics data for our clients on…
Landing pages – see where visitors enter your website & how they interact
The first web page people see when they arrive on a website is known as the "landing page". Understanding how…
How to track multiple geographical locations in Google Analytics
If your business serves one or several localised regions, your local SEO strategy is key to your success and is…
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