Analytics
We put analytics at the heart of the marketing decision-making process. You could even say we’re a web analytics agency. And in these blogs our industry experts share best practices, outline key strategies, highlight emerging trends and provide a whole range of actionable insights. All with the aim to enhance your understanding and application of analytics in digital marketing.
Brand awareness: tracking the metric that matters
Brand awareness is an important and often overlooked metric in an industry obsessed with digital attribution.
Competitive analysis: how do you stack up?
It’s important to continually try to improve your products and services because nothing is ever perfect and there is always…
Google Analytics is often the beating heartbeat of many a marketing team. However, it’s so easy for the heartbeat to…
Guidance on Cookie Consent in the Age of Privacy
The UK GDPR regulation brought in new measures in order to grant people protection of their personal data and allow…
The Digital-Ready Culture Guide
This guide identifies 5 of the biggest problems being faced by marketing teams in the UK today. Our experts navigate…
Core Web Vitals: 7 tools & techniques to identify performance bottlenecks
Core Web Vitals (CWV) are a hot topic at the moment. Here, we'll look at some of the tools we…
Google Analytics 4: what to expect
Google Analytics 4 (GA4) represents the largest shift in Google Analytics of all time.
The Future of Digital Marketing eBook (2021 edition)
This eBook will give you an insight into what the experts believe the future of digital marketing will look like.
Detox your Google Tag Manager account
Google Tag Manager (GTM) is an insanely useful tool, but over time it can get clogged up with irrelevant tags,…
The ultimate guide to LinkedIn conversion tracking
It’s been a while since LinkedIn has introduced native conversion tracking for ads and sponsored content. But what does it…
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