Analytics
We put analytics at the heart of the marketing decision-making process. You could even say we’re a web analytics agency. And in these blogs our industry experts share best practices, outline key strategies, highlight emerging trends and provide a whole range of actionable insights. All with the aim to enhance your understanding and application of analytics in digital marketing.
The ultimate guide to LinkedIn conversion tracking
It’s been a while since LinkedIn has introduced native conversion tracking for ads and sponsored content. But what does it…
How to measure performance across multiple accounts in Google Analytics
Learn how we analysed our client performance across multiple Google Analytics accounts, and get some tips for analysing you own…
Google Analytics & CRM Data Integration for Closed Loop B2B Marketing
In order to achieve a Digital Marketing overview, businesses need to close the loop by merging real business data with…
Organic Click-Through-Rate (CTR) Analysis Tool
Top rankings are important for SEO but what is even more important is ensuring you actually get the clicks from…
Google Analytics: hour of day & day of week reports
Learn how to analyse your Google Analytics data on an hourly or daily basis. Be sure to download these 7…
Log File Analysis: 9 Actionable Ways It Can Be Used for SEO
In this piece, we’ll cover what log files are, why they are significant, what to look out for and which…
What does Keyword (not provided) mean in Google Analytics?
What keywords do users search for to discover your website? Your Google Analytics may not show the keywords, with the…
UTM Codes: How to Track Campaign URLs in Google Analytics
This post explains how to set up URL tagging using UTM parameters and provides an overview of the different uses…
Google Ads Call Tracking – What, How and Why?
All kinds of leads are valuable, but its important to track them. Phone calls can get easily lost but Google…
How to Block Website Referral Spam
Website referral spam can alter your Google Analytics data and slow your website down. Learn how to block website referral…
3 Ways to Boost PPC Performance Using First Party Data
Learn how to improve PPC performance by incorporating first party data to influence bids, audience targeting and more. Here we…
Google Site Kit Review: Google’s official WordPress plugin
Google's official WordPress plugin is now available. We give it a test drive, take a look at the features and…
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