Latest posts by Ben
How to develop a full-funnel PPC advertising strategy
In this post we'll walk through a simple, repeatable framework you can use to put together an effective full funnel…
Managing Your Digital Strategy During COVID-19
What are your new priorities in marketing under these exceptional circumstances? Our leading experts share their views on how to…
What Are ‘Soft’ 404 Errors and Will They Affect My Rankings?
Soft 404 errors are different from the usual 404 errors and can be harmful to your site. It is important…
UTM Codes: How to Track Campaign URLs in Google Analytics
This post explains how to set up URL tagging using UTM parameters and provides an overview of the different uses…
How to Block Website Referral Spam
Website referral spam can alter your Google Analytics data and slow your website down. Learn how to block website referral…
7 Digital Marketing Trends for 2020
From SEO to PPC, UX to Analytics, Ben Wood predicts the top 7 trends that will have an impact on…
3 Ways to Boost PPC Performance Using First Party Data
Learn how to improve PPC performance by incorporating first party data to influence bids, audience targeting and more. Here we…
A guide to multi-channel attribution modelling
Multi-channel attribution modelling is a method of analysing the influence different marketing channels played in a sale or conversion and…
SEO Ranking Factor Studies: Where Should You be Focusing in 2018?
Fresh research into search engine ranking factors highlights a number of trends on the rise that you should incorporate into…
How to Create a PPC Analytics Dashboard Using Google Sheets
We use Google sheets to create highly customisable charts, graphs, and projections using Google Analytics data for our clients on…
Optimising for voice search & digital assistants
This post will look at how search marketers can adapt and optimise for the rise of voice search and digital…
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