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Insights

The latest Marketing news, opinions and resources from the experts at Hallam. Interested in our expertise? Read our case studies or get in touch today.

Digital Strategy

How to market to Gen Z

Move over millennials, you’re no longer “the next big thing”. Now that we all know how to market to millennials, the…

Analytics

A guide to multi-channel attribution modelling

Multi-channel attribution modelling is a method of analysing the influence different marketing channels played in a sale or conversion and…

Branding

The evolution of marketing – these 8 images show how brands have changed over time

The way that we dress, socialise and listen to music has changed over time, and brands and marketing efforts have…

Web Design + Development

Accessibility and headings: designing for visually impaired users

A small detail such as how you use headings on your website or app could cost you prospects or sales.…

Creative

How to think creatively using the double diamond framework

We deal with new problems on a daily basis. It might be coming up with a great new design for…

Social Media

Social media glossary: an A-Z of social media

With so many social media platforms in existence, it can be difficult to keep track of all the different social…

Paid Search (PPC)

5 important PPC trends for 2019

Stay ahead of the crowd in 2019 by focusing your online advertising efforts on these 5 trends.

Web Design + Development

The lowdown on the new WordPress editor Gutenberg

Discover what the new WordPress editor Gutenberg is all about and how you can use it to build or update…

Digital Strategy

How to improve your digital marketing in the retail sector

Technology continues to transform the retail sector, as shopping moves online. As a retailer if you do not have an…

News

Hallam founder presents regional development opportunities to Downing Street

Hallam's Founder and CEO, Susan Hallam MBE, was invited to meet with special adviser to the Prime Minister, Jimmy McLoughlin,…

Google

Website legal requirements: laws and regulations in the UK (2018)

Your business website is required to comply with current legislation or pay the consequences. Here's a checklist of 7 legal…

Email Marketing

How to write killer marketing emails

Have you lost your email marketing spark? Email may not appear to be new and exciting, but it certainly has…

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