Insights
The latest Marketing news, opinions and resources from the experts at Hallam. Interested in our expertise? Read our case studies or get in touch today.
Move over millennials, you’re no longer “the next big thing”. Now that we all know how to market to millennials, the…
A guide to multi-channel attribution modelling
Multi-channel attribution modelling is a method of analysing the influence different marketing channels played in a sale or conversion and…
The evolution of marketing – these 8 images show how brands have changed over time
The way that we dress, socialise and listen to music has changed over time, and brands and marketing efforts have…
Accessibility and headings: designing for visually impaired users
A small detail such as how you use headings on your website or app could cost you prospects or sales.…
How to think creatively using the double diamond framework
We deal with new problems on a daily basis. It might be coming up with a great new design for…
Social media glossary: an A-Z of social media
With so many social media platforms in existence, it can be difficult to keep track of all the different social…
5 important PPC trends for 2019
Stay ahead of the crowd in 2019 by focusing your online advertising efforts on these 5 trends.
The lowdown on the new WordPress editor Gutenberg
Discover what the new WordPress editor Gutenberg is all about and how you can use it to build or update…
How to improve your digital marketing in the retail sector
Technology continues to transform the retail sector, as shopping moves online. As a retailer if you do not have an…
Hallam founder presents regional development opportunities to Downing Street
Hallam's Founder and CEO, Susan Hallam MBE, was invited to meet with special adviser to the Prime Minister, Jimmy McLoughlin,…
Website legal requirements: laws and regulations in the UK (2018)
Your business website is required to comply with current legislation or pay the consequences. Here's a checklist of 7 legal…
How to write killer marketing emails
Have you lost your email marketing spark? Email may not appear to be new and exciting, but it certainly has…
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