Insights
The latest Marketing news, opinions and resources from the experts at Hallam. Interested in our expertise? Read our case studies or get in touch today.
What Are ‘Soft’ 404 Errors and Will They Affect My Rankings?
Soft 404 errors are different from the usual 404 errors and can be harmful to your site. It is important…
How to create great Hero Content for your brand
Want to push your brand out to a wider audience? Hero Content is designed to do that and combined with…
Google Analytics: hour of day & day of week reports
Learn how to analyse your Google Analytics data on an hourly or daily basis. Be sure to download these 7…
Log File Analysis: 9 Actionable Ways It Can Be Used for SEO
In this piece, we’ll cover what log files are, why they are significant, what to look out for and which…
What does Keyword (not provided) mean in Google Analytics?
What keywords do users search for to discover your website? Your Google Analytics may not show the keywords, with the…
How to make your website GDPR compliant
GDPR requirements continue to apply during the UK's Brexit withdrawal period, and for all businesses trading with the EU. Here…
UTM Codes: How to Track Campaign URLs in Google Analytics
This post explains how to set up URL tagging using UTM parameters and provides an overview of the different uses…
Google Ads Call Tracking – What, How and Why?
All kinds of leads are valuable, but its important to track them. Phone calls can get easily lost but Google…
9 great examples of B2B web design
Need inspiration for the design of your new B2B website? Julio Taylor picks 9 of his favourites, and spells out…
An Introduction to Google Discovery Ads
Google Discovery Ads are changing the way we advertise in the future. Teaming up with AI and staying one step…
What is a Local Citation? Local SEO
Promoting your business is all about gaining trust. Citations can help gain this trust and get your business seen in…
How the way we consume content has changed the fashion industry
A lot has changed in the last decade, particularly the way we consume content. This has affected our day to…
Let’s thrive together.
Contact us and we’ll set up a video call to discuss your requirements in detail.
We’re just a message away.