Insights
The latest Marketing news, opinions and resources from the experts at Hallam. Interested in our expertise? Read our case studies or get in touch today.
Beyond the badge: Why we’ve re-certified as a B Corp
Hallam has officially re-certified as a B Corp for 2026. Learn how we lead with a foundation of care through…
Hallam’s 2026 social media content calendar
Stop reacting and start leading. Our 11th annual social media calendar is designed for the 2026, giving you the framework…
B2B Paid Media strategy: When Google Ads, LinkedIn & Programmatic work together
Maximise your B2B growth with a holistic paid media strategy that integrates Google Ads, LinkedIn and Programmatic. Learn how to…
PPC vs SEO: Which channel delivers the best ROI in 2026?
Whilst PPC is still the fastest way to drive traffic and conversions, SEO remains the strongest long-term ROI play. But…
What is Share of LLM and why is it the new metric B2B marketers can’t ignore?
B2B buyers are turning to AI before Google. Share of LLM reveals whether your brand is visible and trusted in…
The evolution of SERPs: From 10 blue links to AI Overviews
Explore the history of search to place AI in context and explains why "good GEO is good SEO," offering clear…
Why re-platforming to WordPress can give you a strategic advantage
Is your legacy CMS holding you back? Learn why enterprise-ready WordPress is the modern solution for marketers seeking unlimited scalability,…
Budgeting for Paid Media in 2026: A Practical Guide for CMOs
How CMOs should approach paid media budgeting in 2026, balancing performance, brand investment, AI costs and channel complexity to drive…
Anticipate, don’t react – a guide to predictive SEO
Can you 'predict' what your audience will be searching for in the future? Learn how to gain topical authority and…
Digital marketing trends: looking ahead to 2026
The past year has been defined by rapid shifts in brand discovery and huge advances in Gen AI creative technology.…
Why integrated search strategies beat channel silos
Integrated search delivers stronger performance than siloed channels. Learn why brands must look beyond Google and embrace a unified, multi-platform…
Digital PR in 2026: Why it’s more important than ever
With the rise of AI Overviews and the demand for EEAT, discover why demonstrating "real" brand authority is the only…
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