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The latest Marketing news, opinions and resources from the experts at Hallam. Interested in our expertise? Read our case studies or get in touch today.
What is Share of LLM and why is it the new metric B2B marketers can’t ignore?
B2B buyers are turning to AI before Google. Share of LLM reveals whether your brand is visible and trusted in…
The evolution of SERPs: From 10 blue links to AI Overviews
Explore the history of search to place AI in context and explains why "good GEO is good SEO," offering clear…
Why re-platforming to WordPress can give you a strategic advantage
Is your legacy CMS holding you back? Learn why enterprise-ready WordPress is the modern solution for marketers seeking unlimited scalability,…
Budgeting for Paid Media in 2026: A Practical Guide for CMOs
How CMOs should approach paid media budgeting in 2026, balancing performance, brand investment, AI costs and channel complexity to drive…
Anticipate, don’t react – a guide to predictive SEO
Can you 'predict' what your audience will be searching for in the future? Learn how to gain topical authority and…
Digital marketing trends: looking ahead to 2026
The past year has been defined by rapid shifts in brand discovery and huge advances in Gen AI creative technology.…
Why integrated search strategies beat channel silos
Integrated search delivers stronger performance than siloed channels. Learn why brands must look beyond Google and embrace a unified, multi-platform…
Digital PR in 2026: Why it’s more important than ever
With the rise of AI Overviews and the demand for EEAT, discover why demonstrating "real" brand authority is the only…
Bridging the gap between brand and website
Is your website undermining your brand? Learn why the gap between brand identity and digital experience forms, and the 9…
Brand mentions are now 3X more important than backlinks for AI Search – here’s why
Hallam's research reveals brand mentions are 3X more influential than backlinks for AI Search. Optimise for SoLLM and future-proof your…
The 2026 B2B Playbook: How to Leverage Brand, Performance and Embrace AI
Our key learnings from Better B2B's event at LinkedIn, covering SEO, Paid, Experience and Creative
Top 10 SEO mistakes agencies still make
SEO has changed, a lot. It's resulted in differing practices so this article covers 10 SEO mistakes agencies still make…
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