Insights
The latest Marketing news, opinions and resources from the experts at Hallam. Interested in our expertise? Read our case studies or get in touch today.
Anticipate, don’t react – a guide to predictive SEO
Can you 'predict' what your audience will be searching for in the future? Learn how to gain topical authority and…
Digital marketing trends: looking ahead to 2026
The past year has been defined by rapid shifts in brand discovery and huge advances in Gen AI creative technology.…
Why integrated search strategies beat channel silos
Integrated search delivers stronger performance than siloed channels. Learn why brands must look beyond Google and embrace a unified, multi-platform…
Digital PR in 2026: Why it’s more important than ever
With the rise of AI Overviews and the demand for EEAT, discover why demonstrating "real" brand authority is the only…
Bridging the gap between brand and website
Is your website undermining your brand? Learn why the gap between brand identity and digital experience forms, and the 9…
Brand mentions are now 3X more important than backlinks for AI Search – here’s why
Hallam's research reveals brand mentions are 3X more influential than backlinks for AI Search. Optimise for SoLLM and future-proof your…
The 2026 B2B Playbook: How to Leverage Brand, Performance and Embrace AI
Our key learnings from Better B2B's event at LinkedIn, covering SEO, Paid, Experience and Creative
Top 10 SEO mistakes agencies still make
SEO has changed, a lot. It's resulted in differing practices so this article covers 10 SEO mistakes agencies still make…
Digital marketing for B2B vs B2C: What’s the difference?
The difference between B2B and B2C? The fundamentals are the same. It's about Business to Humans and the laws that…
How to choose the right digital marketing agency for your business
A complete guide to choosing the right digital marketing agency. Learn how to evaluate expertise, fit and a results-driven strategy
It's been quite the year for us at Hallam. Following our repositioning as a B2B specialist agency, we have won…
Creative differentiation in Paid Media: The hidden cost of blending in
The proliferation of AI-driven creative tools such as Google Ads’ Asset Studio, Meta Advantage+ creative and countless third-party applications has…
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