News
Brand mentions are now 3X more important than backlinks for AI Search – here’s why
Hallam's research reveals brand mentions are 3X more influential than backlinks for AI Search. Optimise for SoLLM and future-proof your…
The 2026 B2B Playbook: How to Leverage Brand, Performance and Embrace AI
Our key learnings from Better B2B's event at LinkedIn, covering SEO, Paid, Experience and Creative
How to choose the right digital marketing agency for your business
A complete guide to choosing the right digital marketing agency. Learn how to evaluate expertise, fit and a results-driven strategy
It's been quite the year for us at Hallam. Following our repositioning as a B2B specialist agency, we have won…
Digital marketing trends: what happened in January
The multiplier effect: WARC research highlights the importance of integration in the performance era. In today's digital age, advertising has…
Hallam announces leadership transition and exciting new chapter
After four successful years as Hallam’s CEO, Julio Taylor is stepping into a strategic role on Hallam’s board. We are…
Digital marketing trends: looking ahead to 2025
From the rise of generative AI platforms to the growth in social search, technology is reshaping how consumers find and…
Hallam and Workbooks CRM win Marketing Week’s ‘Best Campaign of 2024’
After an intense fortnight of voting across four competitive rounds, we are thrilled to announce that our campaign with Workbooks…
Beware of recruitment scammers impersonating Hallam
Earlier this year we published a blog about how we combated scammers and safeguarded our customers. This was a direct…
Digital marketing trends: what happened in November?
November was as busy as they come, and our strategy experts have sourced the need-to-know news from the penultimate month.…
Google vs. DoJ: the story so far and the implications for businesses
In an ongoing landmark antitrust case, the U.S. Department of Justice (DOJ) has taken aim at Google, accusing the tech…
ChatGPT search: what businesses need to know regarding OpenAI’s latest update
With the launch of ChatGPT’s search capabilities, businesses are presented with new ways to connect with customers and amplify their…
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