Marketing
Budgeting for Paid Media in 2026: A Practical Guide for CMOs
How CMOs should approach paid media budgeting in 2026, balancing performance, brand investment, AI costs and channel complexity to drive…
Digital marketing trends: looking ahead to 2026
The past year has been defined by rapid shifts in brand discovery and huge advances in Gen AI creative technology.…
Bridging the gap between brand and website
Is your website undermining your brand? Learn why the gap between brand identity and digital experience forms, and the 9…
Brand mentions are now 3X more important than backlinks for AI Search – here’s why
Hallam's research reveals brand mentions are 3X more influential than backlinks for AI Search. Optimise for SoLLM and future-proof your…
The 2026 B2B Playbook: How to Leverage Brand, Performance and Embrace AI
Our key learnings from Better B2B's event at LinkedIn, covering SEO, Paid, Experience and Creative
Digital marketing for B2B vs B2C: What’s the difference?
The difference between B2B and B2C? The fundamentals are the same. It's about Business to Humans and the laws that…
How to choose the right digital marketing agency for your business
A complete guide to choosing the right digital marketing agency. Learn how to evaluate expertise, fit and a results-driven strategy
Championing B2B: Hallam’s next chapter
Hallam has officially repositioned as a specialist B2B agency, on a mission to get brands onto the Day-1 List. Alongside…
Hallam becomes 100% employee owned!
Hallam’s shareholders have transferred 100% of the company’s equity into the Hallam Employee Ownership Trust, which now holds the shares…
Think like a buyer: nail your category entry points
B2B brands rarely lose because of poor ideas or funnels; they lose because they’re forgotten. Category Entry Points, real-world triggers…
Choosing the right content formats for each funnel stage
Struggling to make your content pull its weight? This guide breaks down exactly which formats work best at each stage…
Steps to creating a brand strategy for long-term success
Forget the jargon and fluff. This guide strips brand strategy back to five essential steps: simple, sharp and built to…
Let’s thrive together.
Contact us and we’ll set up a video call to discuss your requirements in detail.
We’re just a message away.