Marketing
B2B Paid Media strategy: When Google Ads, LinkedIn & Programmatic work together
Maximise your B2B growth with a holistic paid media strategy that integrates Google Ads, LinkedIn and Programmatic. Learn how to…
PPC vs SEO: Which channel delivers the best ROI in 2026?
Whilst PPC is still the fastest way to drive traffic and conversions, SEO remains the strongest long-term ROI play. But…
What is Share of LLM and why is it the new metric B2B marketers can’t ignore?
B2B buyers are turning to AI before Google. Share of LLM reveals whether your brand is visible and trusted in…
Budgeting for Paid Media in 2026: A Practical Guide for CMOs
How CMOs should approach paid media budgeting in 2026, balancing performance, brand investment, AI costs and channel complexity to drive…
Digital marketing trends: looking ahead to 2026
The past year has been defined by rapid shifts in brand discovery and huge advances in Gen AI creative technology.…
Bridging the gap between brand and website
Is your website undermining your brand? Learn why the gap between brand identity and digital experience forms, and the 9…
Brand mentions are now 3X more important than backlinks for AI Search – here’s why
Hallam's research reveals brand mentions are 3X more influential than backlinks for AI Search. Optimise for SoLLM and future-proof your…
The 2026 B2B Playbook: How to Leverage Brand, Performance and Embrace AI
Our key learnings from Better B2B's event at LinkedIn, covering SEO, Paid, Experience and Creative
Digital marketing for B2B vs B2C: What’s the difference?
The difference between B2B and B2C? The fundamentals are the same. It's about Business to Humans and the laws that…
How to choose the right digital marketing agency for your business
A complete guide to choosing the right digital marketing agency. Learn how to evaluate expertise, fit and a results-driven strategy
Championing B2B: Hallam’s next chapter
Hallam has officially repositioned as a specialist B2B agency, on a mission to get brands onto the Day-1 List. Alongside…
Hallam becomes 100% employee owned!
Hallam’s shareholders have transferred 100% of the company’s equity into the Hallam Employee Ownership Trust, which now holds the shares…
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