Insights
The latest Marketing news, opinions and resources from the experts at Hallam. Interested in our expertise? Read our case studies or get in touch today.
3 Ways to Boost PPC Performance Using First Party Data
Learn how to improve PPC performance by incorporating first party data to influence bids, audience targeting and more. Here we…
Google Site Kit Review: Google’s official WordPress plugin
Google's official WordPress plugin is now available. We give it a test drive, take a look at the features and…
How to get more Google reviews
86% of consumers read reviews for local businesses. Getting Google reviews is a simple, cost-efficient & effective method to build…
A beginner’s guide to Google Ads display advertising
The Google Display Network is the largest contextual advertising network available on the Internet today. Learn how you can place…
How to use LinkedIn for B2B sales
Selling is a social process. Of course people do business with other people. And LinkedIn is one of the most…
How to write a creative brief that people will actually read
Most creative projects go wrong because they designed the wrong thing. Learn how to use the powerful Magic Brief to…
What is the difference between connecting and following on LinkedIn?
LinkedIn gives you two ways to keep in touch with your contacts: connecting or following. Learn the differences, and which…
Google Ads: why you should be bidding on competitor brands and keywords
Is it worth bidding on your competitor's brand name and keywords in Google Ads? It it legal? Let's explore the…
Image Search: optimising your images to rank well in the search engines
Google has announced big improvements related to Google Image Search. Learn how to get your images discovered when users are…
Hallam Named as Google’s Top Digital Agency in Europe, Middle East, and Africa
Nottingham is now the home of the number one digital marketing agency not only in the UK, but across EMEA.
Five successful types of content marketing for manufacturers
When it comes to B2B content marketing, it's time for the manufacturing industry to tap into some new skills and…
Should I have multiple websites for one business?
Does your business need more than one website? There are good reasons to have multiple sites... and even more reasons…
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