Insights
The latest Marketing news, opinions and resources from the experts at Hallam. Interested in our expertise? Read our case studies or get in touch today.
It's hard to imagine functioning day to day life without the internet. Something that Generation Z, or Gen Z, have…
Google Analytics 4: what to expect
Google Analytics 4 (GA4) represents the largest shift in Google Analytics of all time.
How to use Google Trends to gain a competitive edge
From finding new products to sell on your ecommerce website to searching for content ideas, the list of potential uses…
7 common Google Ads mistakes to avoid
Google Ads is a powerful platform for advertising your business on Google's search results pages, Google Display Network & YouTube.…
The Future of Digital Marketing eBook (2021 edition)
This eBook will give you an insight into what the experts believe the future of digital marketing will look like.
Google’s May 2021 update: a closer look at Core Web Vitals
UPDATE: The world of digital marketing is constantly changing, but don't worry, we're on top of it. Google have changed…
Black Friday: Effective Marketing Strategies to Boost Sales
With Black Friday just around the corner, many online retailers such as Amazon have already started promoting their offers in…
Hallam’s record-breaking night at The Drum Recommends Digital Awards 2020
We've woken up today feeling extra giddy. Not only did we have a record-breaking night, picking up 10 awards, we…
SEO Terms Explained: An SEO Glossary
An SEO Glossary, explaining the common SEO Terms that you need to know.
Hallam ‘Drums’ up 14 award nominations
Team Hallam has been shortlisted for 14 awards in this years The Drum Recommends Digital Awards.
Personal branding in a B2B world
Why it's important and how to get it right, according to the professionals...
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