Insights
The latest Marketing news, opinions and resources from the experts at Hallam. Interested in our expertise? Read our case studies or get in touch today.
Championing B2B: Hallam’s next chapter
Hallam has officially repositioned as a specialist B2B agency, on a mission to get brands onto the Day-1 List. Alongside…
Meta roll out ad-free subscription option in the UK
Meta has confirmed it will begin offering a subscription tier for Facebook and Instagram users in the UK allowing users…
Our top takeaways from the NDS 2025
The NDS was back in full swing At Hallam we were proud to bring together some of the brightest minds…
Paid media growth through smarter experimentation
In today’s AI‑powered media environment, paid advertising must be grounded in marketing science. Brand growth relies on reaching occasional buyers,…
Hallam becomes 100% employee owned!
Hallam’s shareholders have transferred 100% of the company’s equity into the Hallam Employee Ownership Trust, which now holds the shares…
Think like a buyer: nail your category entry points
B2B brands rarely lose because of poor ideas or funnels; they lose because they’re forgotten. Category Entry Points, real-world triggers…
Automated 404 Checking via Google App Scripts
The missing page dilemma When a page disappears on a website, the resulting 404 error can throw a few spanners…
Why your organic traffic is dropping (and what to do about it)
Organic traffic dropping? You’re not alone. From AI Overviews to algorithm updates, search is changing fast. Learn how to diagnose…
How to Use Reddit For Content Ideation
Reddit is a goldmine of content ideas that can take your content strategy to the next level. Learn how to…
Instagram content now ranking in Google Search: B2B implications
With Instagram content ranking in Google, we explore the potential ways to optimise for search and the implications this update…
Automation in SEO: When to use it, and when to think twice
Discover smart ways to use SEO automation, from scraping Reddit for content ideas to leveraging Screaming Frog and Google Sheets,…
Brand Refresh vs. Rebrand: How to decide what’s right for you
Not sure if your business needs a brand refresh or a full rebrand? This guide breaks down the differences, what…
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