Insights
The latest Marketing news, opinions and resources from the experts at Hallam. Interested in our expertise? Read our case studies or get in touch today.
What a year it’s been for our Paid Media team
After an award-winning year, we’re excited to announce the expansion of our Paid Media team. The expansion sees the promotion…
What is Quality Score and how does it impact my advertising?
In the competitive world of digital advertising, success often hinges on your ability to not just reach your target audience,…
We hosted our first Macmillan Coffee Morning – and here’s why you should, too
This year, we hosted a Macmillan Coffee Morning, joining the thousands of other businesses, communities, friends and families also taking…
October 2023: Digital Trends report
October is here: the month of cosy blankets, pumpkin spice, Halloween treats, and, of course, Q4. As we dive into…
We’re European Paid Media Award winners 🏆
Last week, we secured our latest award win at the European Paid Media Awards, having been crowned number one in…
Wellbeing at Work Summit: 2023 key takeaways
Our People and Culture Manager, Jacqueline Smith, attended this year's Wellbeing at Work Summit in London, and was joined by…
Why digital attribution isn’t (and never was) a silver bullet
In today's complex digital ecosystem, no single measurement tool can capture every user interaction with your brand online - from…
SEO Fundamentals: the standard track
We launched an exciting new SEO course, fully accredited by the University of Nottingham, last week, and now we’re taking…
Senior UX Designer, Rachel Wong, attended UX London this summer to hear from experts in the industry about everything from…
We’re growing our partnership with WP Engine
We’ve been partners with WP Engine - the world’s most relied upon and trusted WordPress technology company - for a…
E-E-A-T everything: how to adopt an E-E-A-T first approach to content marketing
With AI tools like ChatGPT beginning to churn out so much of the content we see on the internet today,…
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