Insights
The latest Marketing news, opinions and resources from the experts at Hallam. Interested in our expertise? Read our case studies or get in touch today.
April Breakfast Briefing: using GA4
If you’re not aware already - although, for your own sake, we hope you are - on 1st July, Universal…
Key messaging frameworks: an essential tool for brand strategists
I’m a strategist, so my obsession with frameworks and models comes naturally. One that I’m finding incredibly useful right now…
How to carry out expert SEO keyword research
Keyword research is an integral part of SEO - without it, the content you create won’t be found on the…
April 2023: digital marketing report
Our monthly marketing report is back: this time, we’ve combined our Strategy, Organic, and Paid Media insights all into one…
Going above and beyond: we’re UK Company Culture Awards finalists
We’re excited to announce that we’ve been named finalists for the UK Company Culture Awards this year. The awards honour…
How to find your online competitors
Are your online competitors really who you think they are? You may be surprised by who is competing for your…
The benefits of Google reviews
Obtaining Google reviews is an easy and free way to get ahead of your competitors by building customer trust and…
15 best practices for PPC landing pages
This post explains 15 best practises that you must implement when designing a landing page for PPC, all the features…
Dynamic search ads: the only guide you’ll need
In today's digital age, businesses are always looking for new ways to reach their target audience. Dynamic search ads (DSAs)…
Building bridges between finance and marketing
Finance and marketing are often seen as opposing forces in a business. Marketing wants to spend money, while finance wants…
Where should I be investing my social budget in 2023?
The new Rival IQ benchmarking report, that’s been eagerly anticipated by those working in social media, has officially been published.…
How to calculate lifetime customer value (LCV) from ecommerce transaction data
As an ecommerce business owner, understanding the value that each of your customers brings to your business over their lifetime…
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