Insights
Marketing news, opinion and resources from the experts at Hallam. Subscribe to our newsletter and get content like this in your inbox, monthly.
Beware of recruitment scammers impersonating Hallam
Earlier this year we published a blog about how we combated scammers and safeguarded our customers. This was a direct…
Digital marketing trends: what happened in November?
November was as busy as they come, and our strategy experts have sourced the need-to-know news from the penultimate month.…
Google vs. DoJ: the story so far and the implications for businesses
In an ongoing landmark antitrust case, the U.S. Department of Justice (DOJ) has taken aim at Google, accusing the tech…
B2B social listening: from conversations to content marketing intelligence
In the world of B2B marketing, social listening often sits in the shadow of its more glamorous cousin, social media…
ChatGPT search: what businesses need to know regarding OpenAI’s latest update
With the launch of ChatGPT’s search capabilities, businesses are presented with new ways to connect with customers and amplify their…
Digital marketing trends: what happened in October?
We might be rapidly approaching the end of 2024, but the world of digital marketing shows no signs of slowing…
Nottingham Digital Summit fundraising total announced
Back in September, we welcomed hundreds of marketing delegates to the Broadway Cinema for 2024’s instalment of the Nottingham Digital…
Designing for decision-makers: what to consider in UX for B2B
When marketing a product for B2B your website is talking to numerous people within a business. There are the people…
Meet our latest client: Workbooks CRM
We're delighted to welcome Workbooks as our latest client. Workbooks is a cloud-based customer relationship management (CRM) platform, supporting thousands…
Insights from Meta’s Reels Playbook for maximising reach and engagement
As short-form video content continues to dominate the social media landscape, Meta’s Reels feature has become a vital tool for…
Key takeaways for businesses on Google’s updated spam policies
Google's approach to combating search spam has taken on new significance with recent updates to its spam policies. As Google…
Why SaaS brands need a story that connects, not just converts
In B2B SaaS, it’s easy to end up in the ‘product feature pit’, where messaging centres around technical specs and…
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