Paid Search (PPC)
A Google Premier Partner, we’re a leading European PPC agency and winner of a 2023 Global Search Award. We’ve created successful paid search campaigns for pretty much every kind of business.
In these blogs you’ll find valuable insights from there are shared insights from PPC experts who regularly contribute to the most important conversations, speaking at conferences and events such as Google Live, SMX and SEO Brighton.
Brand awareness: tracking the metric that matters
Brand awareness is an important and often overlooked metric in an industry obsessed with digital attribution.
5 principles of advertising effectiveness
While machines are taking over many elements of advertising that humans once handled, the fundamental principles of advertising effectiveness remain…
Google Ads can be an effective way to drive more traffic to your website, but it's certainly not for everyone. …
Tips on how to create excellent responsive search ads
Google has announced that expanded text ads will be phased out next year. You will no longer be able to…
Our 10 top takeaways from Brighton SEO
When we talk about search marketing industry events, very few can rival Brighton SEO...
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