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Paid Search (PPC)

A Google Premier Partner, we’re a leading European PPC agency and winner of a 2023 Global Search Award. We’ve created successful paid search campaigns for pretty much every kind of business.

In these blogs you’ll find valuable insights from there are shared insights from PPC experts who regularly contribute to the most important conversations, speaking at conferences and events such as Google Live, SMX and SEO Brighton.

Paid Search (PPC)

LinkedIn lead generation ads: case study

LinkedIn lead generation ads are the perfect way to acquire B2B leads via social media. Leveraging the world's largest professional…

Paid Search (PPC)

Search Campaign Keywords – Quality or Quantity?

Is it worth having a keyword cull so you can start spending more on your search campaign keywords? Let's take a…

Paid Search (PPC)

How to improve your Facebook relevance score for cheaper Facebook ads

When advertising on Facebook, there are a number of statistics that can be used to gather insight into the performance…

SEO

Gender neutral advertising: marketing for Generation Z

Generation Z has embraced the notion that gender and sexuality are fluid constructs that need not define individuals but how…

Paid Search (PPC)

How to Prepare Your Text Ads for Black FiveDay

It’s time to get ready for the madness that’s known as Black FiveDay. Now's the time to start preparing your…

Google

Using Google Merchant Center Primary Feeds and Supplemental Feeds

Google has refreshed the Merchant Center Feeds user interface and introduced two new feed types: Primary Feeds to submit core…

Paid Search (PPC)

How to Create a PPC Analytics Dashboard Using Google Sheets

We use Google sheets to create highly customisable charts, graphs, and projections using Google Analytics data for our clients on…

Paid Search (PPC)

Google Merchant Promotions: How to Set Them Up

Merchant promotions enable advertisers to make their Google Shopping Ads stand out from the competition. Using promotions helps to increase…

Ecommerce

How To Set Up Dynamic Product Ads on Facebook

Facebook's dynamic product ads allow retailers to promote relevant items from their entire catalogue on any device. Advertisers can use…

Paid Search (PPC)

Four Statistical Significance Tips You Shouldn’t Ignore

There are lots of things that can go wrong when you're doing A/B testing and most of them involve using…

Ecommerce

All you need to know about submitting a Google Shopping data feed

There are various upload methods for submitting your data feed to Merchant Center, and the one you use comes down…

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