Paid Search (PPC)
A Google Premier Partner, we’re a leading European PPC agency and winner of a 2023 Global Search Award. We’ve created successful paid search campaigns for pretty much every kind of business.
In these blogs you’ll find valuable insights from there are shared insights from PPC experts who regularly contribute to the most important conversations, speaking at conferences and events such as Google Live, SMX and SEO Brighton.
The Good, The Bad & The Ugly of Competitor Brand Bidding
It's a bit of a game - competing against other brands for the customers after similar products can feel a…
It's hard to imagine functioning day to day life without the internet. Something that Generation Z, or Gen Z, have…
Google Analytics 4: what to expect
Google Analytics 4 (GA4) represents the largest shift in Google Analytics of all time.
7 common Google Ads mistakes to avoid
Google Ads is a powerful platform for advertising your business on Google's search results pages, Google Display Network & YouTube.…
The Future of Digital Marketing eBook (2021 edition)
This eBook will give you an insight into what the experts believe the future of digital marketing will look like.
Black Friday: Effective Marketing Strategies to Boost Sales
With Black Friday just around the corner, many online retailers such as Amazon have already started promoting their offers in…
Biggest PPC A/B testing mistakes
A/B testing is designed to maximise the effectiveness of your advertising. It's a great and continually practised way to get…
Google Ads: Digital Sales Tax expands to four more countries
New fees for any advertisers targeting the UK, Austria or Turkey with their Google Ads.
A guide to Ads keyword match types
Google keyword match types are designed to determine which searches cause your ads to appear in results. But why are…
Detox your Google Tag Manager account
Google Tag Manager (GTM) is an insanely useful tool, but over time it can get clogged up with irrelevant tags,…
The ultimate guide to LinkedIn conversion tracking
It’s been a while since LinkedIn has introduced native conversion tracking for ads and sponsored content. But what does it…
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