Paid Search (PPC)
A Google Premier Partner, we’re a leading European PPC agency and winner of a 2023 Global Search Award. We’ve created successful paid search campaigns for pretty much every kind of business.
In these blogs you’ll find valuable insights from there are shared insights from PPC experts who regularly contribute to the most important conversations, speaking at conferences and events such as Google Live, SMX and SEO Brighton.
5 principles of advertising effectiveness
While machines are taking over many elements of advertising that humans once handled, the fundamental principles of advertising effectiveness remain…
Google Ads can be an effective way to drive more traffic to your website, but it's certainly not for everyone. …
Tips on how to create excellent responsive search ads
Google has announced that expanded text ads will be phased out next year. You will no longer be able to…
Our 10 top takeaways from Brighton SEO
When we talk about search marketing industry events, very few can rival Brighton SEO...
8 tips to create a great audio ad
With life back on the go again, audio ads are becoming one of the more popular forms of ads, but…
Affiliate marketing for lead gen
Affiliate Marketing can be used for lead generation as part of your wider Paid Media Strategy and it's a great…
Maximise your Google Shopping performance by using Retargeting
Google Shopping is already a high performing and effective part of any ad mix. Make it even better by layering…
It’s not all about Google Ads – new network spotlight: Spotify Ads
Google, Bing, Facebook & LinkedIn - how many networks are you actively trialling or utilising outside of the above four?
How to calculate the ideal maximum CPC for Google Ads
A client recently asked me to calculate the ideal cost-per-click (CPC) for their keywords, but unfortunately there is no exact…
Our exciting project with the University of Nottingham
We have loved working with our client The University of Nottingham and wanted to take a moment to pause and…
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