Paid Search (PPC)
A Google Premier Partner, we’re a leading European PPC agency and winner of a 2023 Global Search Award. We’ve created successful paid search campaigns for pretty much every kind of business.
In these blogs you’ll find valuable insights from there are shared insights from PPC experts who regularly contribute to the most important conversations, speaking at conferences and events such as Google Live, SMX and SEO Brighton.
8 tips to create a great audio ad
With life back on the go again, audio ads are becoming one of the more popular forms of ads, but…
Affiliate marketing for lead gen
Affiliate Marketing can be used for lead generation as part of your wider Paid Media Strategy and it's a great…
Maximise your Google Shopping performance by using Retargeting
Google Shopping is already a high performing and effective part of any ad mix. Make it even better by layering…
It’s not all about Google Ads – new network spotlight: Spotify Ads
Google, Bing, Facebook & LinkedIn - how many networks are you actively trialling or utilising outside of the above four?
How to calculate the ideal maximum CPC for Google Ads
A client recently asked me to calculate the ideal cost-per-click (CPC) for their keywords, but unfortunately there is no exact…
Our exciting project with the University of Nottingham
We have loved working with our client The University of Nottingham and wanted to take a moment to pause and…
Emotion: making your ad campaign stick
Emotion is one of the strongest drivers of action in the world. It can and has shaped the world as…
Facebook Ads & iOS14 – What do you need to do right now?
It's coming - and we've got to deal with it. By now, you likely know that Apple are making some…
The Digital-Ready Culture Guide
This guide identifies 5 of the biggest problems being faced by marketing teams in the UK today. Our experts navigate…
Time to reshuffle – Google Ads have changed again
Google is always changing and we need to be able to adapt and respond to these changes to stay on…
The Good, The Bad & The Ugly of Competitor Brand Bidding
It's a bit of a game - competing against other brands for the customers after similar products can feel a…
It's hard to imagine functioning day to day life without the internet. Something that Generation Z, or Gen Z, have…
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