Digital Strategy
Our digital strategies outline the path from where you are now to where you want to be. But strategy shouldn’t be a theoretical document gathering dust in a drawer. It should be about practical actions you can take. Talking of which, you’ll find plenty of practical advice in our selection of strategy blogs from the experts providing digital strategy services at Hallam.
January 2024: digital trends report
As we emerge from the cheesy, chocolate-y, Baileys-filled haze of Christmas time, we’re returning to our desks with a bit…
Ask the experts: 24 words for 2024 trends
We know, we get it; these days, you can’t step foot into a new year without a million ‘new year,…
The 2024 SaaS Marketing Playbook
2023 has been a challenging year for SaaS marketers, with rising inflation impacting spend and profits, tech stack consolidation limiting…
2024 is just around the corner and with high-inflation still looming and budget cuts being made, you need to be…
The importance of storytelling through digital experience design
In a world where new digital experiences are constantly being created, we often find ourselves inundated with information, products, and…
In a time when customers want everything as quickly and seamlessly as possible, a bad website user experience (UX) can…
Three things every company needs to grow
Marketers continue to face complex challenges as they plan for the upcoming year; high inflation continues to persist and budgets…
Consumer confidence has dropped further across all five points in October, despite expectations for a slight improvement. With the cost…
Revisiting segmentation and targeting
Marketing leaders today are being asked to deliver ambitious outcomes for their companies in complex and volatile business environments. The…
October 2023: Digital Trends report
October is here: the month of cosy blankets, pumpkin spice, Halloween treats, and, of course, Q4. As we dive into…
SEO Fundamentals: the standard track
We launched an exciting new SEO course, fully accredited by the University of Nottingham, last week, and now we’re taking…
September 2023: Digital Trends report
Looking out the window, it’s clear that summer is coming to an end, and with so much change coming our…
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