Advertising
2025 B2B trends from LinkedIn and the B2B Institute
Learn how to challenge behaviours that we see in B2B, and to empower brands to provide a commercial advantage in…
Employee advocacy on LinkedIn: turning staff into brand champions
Learn how employees can boost a company’s credibility and reach on LinkedIn by sharing authentic insights and updates.
B2B remarketing Strategies that deliver results
Explore effective B2B remarketing strategies that can help your business to stay top-of-mind, engage potential buyers and ultimately drive better…
Key elements of a successful B2B paid media strategy
The three key components that are essential for a successful B2B paid media strategy: data-driven decisions, continuous testing and optimisation,…
Elevate your ecommerce advertising strategy for the AI era
The ecommerce market is constantly evolving when it comes to emerging trends and technologies. One of the most significant shifts…
Meet our latest client: Workbooks CRM
We're delighted to welcome Workbooks as our latest client. Workbooks is a cloud-based customer relationship management (CRM) platform, supporting thousands…
Navigating uncertainty: agile strategies for turbulent times
For marketers, it’s fair to say that 2024 has brought about unprecedented business turbulence. Whether technological or economic, regulatory or…
Meta Agency Summit, September 2024
I joined Hallam in 2021 as the Paid Social Lead, and was tasked with developing and expanding the agency’s offering…
Ensuring the creative effectiveness of your brand
In today’s crowded and competitive marketplace, it’s hard for a company’s marketing and advertising activity to stand out and capture…
Streamline your paid strategy in the SaaS industry
When it comes to the SaaS industry, staying ahead of the competition requires more than just a great product. It…
Effective digital marketing strategies for healthcare professionals
Looking at the healthcare industry, it's often an industry that's lagging behind in terms of embracing digital trends. While new…
The Hagakure approach to paid search advertising
In partnership with the Chartered Institute of Marketing, Hallam recently ran an event exploring the Hagakure approach to paid search…
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