Insights
The latest Marketing news, opinions and resources from the experts at Hallam. Interested in our expertise? Read our case studies or get in touch today.
Introducing Rocky, our AI audit tool that ensures sound technical setup
Discover Rocky, an AI-powered technical audit tool designed to flag tracking errors, evaluate your digital stack and build trust in…
Google Ads for B2B: The complete 2026 campaign guide
Learn how to build high-performing Google Ads for B2B campaigns that generate quality leads and measurable pipeline in 2026
Account-based marketing (ABM): The complete B2B guide
A practical 7-step guide to building ABM campaigns. Covering budgets, targeting, channels, messaging and why most campaigns fail before they…
Offline conversion tracking + value-based bidding: How we cut cost per booking by 28%
Learn how combining offline conversion tracking with value-based bidding cut cost per booking by 28% without reducing ad spend
TikTok SEO: How B2B brands can get discovered on the platform
TikTok SEO isn't replacing Google, and it isn't the place your buyers go to compare vendors either. But for B2B…
1 in 5 top TikTok videos in life-impacting industries are now AI-generated
A new report from Hallam reveals that one in five top TikTok videos in critical areas like health, finance, and…
What we’ve achieved in a year since repositioning as a B2B specialist
A year ago, Hallam took pivoted to a strict B2B focus. Here is what we achieved, from major commercial growth…
The barrier to agentic search in B2B is trust
Google's new agentic search box, unveiled at I/O 2026, is being framed as the moment AI takes over the search…
Oh no, another ad platform… ChatGPT Ads launch in the UK
ChatGPT ads have officially launched in the UK, giving brands a new way to reach users through contextual advertising within…
The pitch you didn’t know you were in
The real B2B pitch happens before procurement starts. Learn why buyers shortlist vendors early and what gets brands left behind.
B2B brand strategy: How to build a brand that earns trust at scale
Can B2B brands actually claim trustworthiness? Discover why scaling trust has less to do with perfect reviews and more to…
When good ideas die Picture the scene: a shiny boardroom table in a top-floor office, windows overlooking a business estate…
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