Insights
The latest Marketing news, opinions and resources from the experts at Hallam. Interested in our expertise? Read our case studies or get in touch today.
Digital PR in 2026: Why it’s more important than ever
With the rise of AI Overviews and the demand for EEAT, discover why demonstrating "real" brand authority is the only…
Bridging the gap between brand and website
Is your website undermining your brand? Learn why the gap between brand identity and digital experience forms, and the 9…
Brand mentions are now 3X more important than backlinks for AI Search – here’s why
Hallam's research reveals brand mentions are 3X more influential than backlinks for AI Search. Optimise for SoLLM and future-proof your…
The 2026 B2B Playbook: How to Leverage Brand, Performance and Embrace AI
Our key learnings from Better B2B's event at LinkedIn, covering SEO, Paid, Experience and Creative
Top 10 SEO mistakes agencies still make
SEO has changed, a lot. It's resulted in differing practices so this article covers 10 SEO mistakes agencies still make…
Digital marketing for B2B vs B2C: What’s the difference?
The difference between B2B and B2C? The fundamentals are the same. It's about Business to Humans and the laws that…
How to choose the right digital marketing agency for your business
A complete guide to choosing the right digital marketing agency. Learn how to evaluate expertise, fit and a results-driven strategy
It's been quite the year for us at Hallam. Following our repositioning as a B2B specialist agency, we have won…
Creative differentiation in Paid Media: The hidden cost of blending in
The proliferation of AI-driven creative tools such as Google Ads’ Asset Studio, Meta Advantage+ creative and countless third-party applications has…
The intersection of SEO, Content and PR
Search is evolving fast and visibility now equals reputation. This post explores how uniting SEO, content and PR can help…
The true cost of automation: Are smart campaigns always smarter?
Discover the hidden costs of smart campaigns and understand where automation helps or hinders performance in digital advertising.
Championing B2B: Hallam’s next chapter
Hallam has officially repositioned as a specialist B2B agency, on a mission to get brands onto the Day-1 List. Alongside…
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