Insights
The latest Marketing news, opinions and resources from the experts at Hallam. Interested in our expertise? Read our case studies or get in touch today.
Google Ads for B2B lead generation: What high-performing accounts do differently
Discover what separates high-performing B2B Google Ads accounts from the rest. Learn proven strategies for structure, targeting, conversion optimisation and…
How MCP will supercharge AI automation in 2026
Unlock the power of AI agents with the Model Context Protocol (MCP). Discover how this universal connector is solving the…
The age of abundance: Using the PRISM framework to stand out in a world of AI content
90% of global data was created in the last two years. In a world drowning in AI content, how do…
SEO KPIs that actually matter for B2B marketing teams
Identifying the SEO KPIs that actually matter is crucial for B2B marketers to provide an accurate picture of SEO's impact.…
How to track pipeline, not just traffic
Stop measuring vanity metrics and start tracking growth. Learn how to use GA4 to measure your B2B sales pipeline, account…
Beyond the badge: Why we’ve re-certified as a B Corp
Hallam has officially re-certified as a B Corp for 2026. Learn how we lead with a foundation of care through…
Hallam’s 2026 social media content calendar
Stop reacting and start leading. Our 11th annual social media calendar is designed for the 2026, giving you the framework…
B2B Paid Media strategy: When Google Ads, LinkedIn & Programmatic work together
Maximise your B2B growth with a holistic paid media strategy that integrates Google Ads, LinkedIn and Programmatic. Learn how to…
PPC vs SEO: Which channel delivers the best ROI in 2026?
Whilst PPC is still the fastest way to drive traffic and conversions, SEO remains the strongest long-term ROI play. But…
What is Share of LLM and why is it the new metric B2B marketers can’t ignore?
B2B buyers are turning to AI before Google. Share of LLM reveals whether your brand is visible and trusted in…
The evolution of SERPs: From 10 blue links to AI Overviews
Explore the history of search to place AI in context and explains why "good GEO is good SEO," offering clear…
Why re-platforming to WordPress can give you a strategic advantage
Is your legacy CMS holding you back? Learn why enterprise-ready WordPress is the modern solution for marketers seeking unlimited scalability,…
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