Insights
The latest Marketing news, opinions and resources from the experts at Hallam. Interested in our expertise? Read our case studies or get in touch today.
Hallam is seeing an increase in spam referring domains
New group of spam referring domains is affecting multiple industries. Most often, these domains go away on their own as…
B2B keyword research: How to find and prioritise keywords that drive pipeline
Learn how to do B2B keyword research that drives revenue, not just traffic. Discover strategies to target high-intent buyers across…
How I spent my Hallam internship
From Figma designs to Claude AI workflows, explore Fred's journey as an intern at Hallam - covering agency culture, key…
B2B content distribution: How to get your content in front of the right people
Stop letting your B2B content go unseen. Learn how to build an effective distribution strategy across owned, earned, and paid…
A practical guide on AI Search optimisation and the importance of brand strategy in LLM discoverability
Better B2B South is coming to London
Better B2B South: our flagship B2B marketing event returns to London on 15th September 2026
Introducing Rocky, our AI audit tool that ensures sound technical setup
Discover Rocky, an AI-powered technical audit tool designed to flag tracking errors, evaluate your digital stack and build trust in…
Google Ads for B2B: The complete 2026 campaign guide
Learn how to build high-performing Google Ads for B2B campaigns that generate quality leads and measurable pipeline in 2026
Account-based marketing (ABM): The complete B2B guide
A practical 7-step guide to building ABM campaigns. Covering budgets, targeting, channels, messaging and why most campaigns fail before they…
Offline conversion tracking + value-based bidding: How we cut cost per booking by 28%
Learn how combining offline conversion tracking with value-based bidding cut cost per booking by 28% without reducing ad spend
TikTok SEO: How B2B brands can get discovered on the platform
TikTok SEO isn't replacing Google, and it isn't the place your buyers go to compare vendors either. But for B2B…
1 in 5 top TikTok videos in life-impacting industries are now AI-generated
A new report from Hallam reveals that one in five top TikTok videos in critical areas like health, finance, and…
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