Latest posts by Molly
B2B search is changing: Here’s how we’ve achieved LLM visibility for clients
B2B search has shifted from blue links to AI-driven answers. Learn how Hallam uses its proprietary "Share of LLM" (SoLLM)…
Beyond the badge: Why we’ve re-certified as a B Corp
Hallam has officially re-certified as a B Corp for 2026. Learn how we lead with a foundation of care through…
Hallam’s 2026 social media content calendar
Stop reacting and start leading. Our 11th annual social media calendar is designed for the 2026, giving you the framework…
B2B Paid Media strategy: When Google Ads, LinkedIn & Programmatic work together
Maximise your B2B growth with a holistic paid media strategy that integrates Google Ads, LinkedIn and Programmatic. Learn how to…
Brand mentions are now 3X more important than backlinks for AI Search – here’s why
Hallam's research reveals brand mentions are 3X more influential than backlinks for AI Search. Optimise for SoLLM and future-proof your…
The 2026 B2B Playbook: How to Leverage Brand, Performance and Embrace AI
Our key learnings from Better B2B's event at LinkedIn, covering SEO, Paid, Experience and Creative
How to choose the right digital marketing agency for your business
A complete guide to choosing the right digital marketing agency. Learn how to evaluate expertise, fit and a results-driven strategy
It's been quite the year for us at Hallam. Following our repositioning as a B2B specialist agency, we have won…
Elevate your ecommerce advertising strategy for the AI era
The ecommerce market is constantly evolving when it comes to emerging trends and technologies. One of the most significant shifts…
Navigating uncertainty: agile strategies for turbulent times
For marketers, it’s fair to say that 2024 has brought about unprecedented business turbulence. Whether technological or economic, regulatory or…
Streamline your paid strategy in the SaaS industry
When it comes to the SaaS industry, staying ahead of the competition requires more than just a great product. It…
When users’ search behaviour is constantly changing, staying up to date with search technology is crucial. In recent years, the…
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