Latest posts by Jonathan
How to calculate lifetime customer value (LCV) from ecommerce transaction data
As an ecommerce business owner, understanding the value that each of your customers brings to your business over their lifetime…
How to calculate the ideal maximum CPC for Google Ads
A client recently asked me to calculate the ideal cost-per-click (CPC) for their keywords, but unfortunately there is no exact…
Detox your Google Tag Manager account
Google Tag Manager (GTM) is an insanely useful tool, but over time it can get clogged up with irrelevant tags,…
Google Analytics & CRM Data Integration for Closed Loop B2B Marketing
In order to achieve a Digital Marketing overview, businesses need to close the loop by merging real business data with…
The importance of a robots.txt file
Is a robots.txt file preventing your site from being crawled properly? Learn how they work and how to make one…
Organic Click-Through-Rate (CTR) Analysis Tool
Top rankings are important for SEO but what is even more important is ensuring you actually get the clicks from…
Google Analytics: hour of day & day of week reports
Learn how to analyse your Google Analytics data on an hourly or daily basis. Be sure to download these 7…
How to find organic keyword data in Google Analytics 4
Can’t see organic keywords in GA4? Discover how to combine Search Console data, paid ads, and LLM insights to track…
Setting up Google Shopping Custom Labels using a supplemental feed
Custom labels are a fantastic way of squeezing the most profitability out of Google Shopping and a supplemental product feed…
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