Latest posts by Ben
Navigating the AI-Driven Evolution of Google Search
Google’s CEO has just announced his intention to integrate even more AI features into their search interface, which means search…
Digital marketing trends: what happened in January
The multiplier effect: WARC research highlights the importance of integration in the performance era. In today's digital age, advertising has…
Digital marketing trends: looking ahead to 2025
From the rise of generative AI platforms to the growth in social search, technology is reshaping how consumers find and…
Share of Model: a key metric for AI-powered search
We continue to adapt our measurement techniques to keep pace with technological advancements. From metrics such as share of voice…
Understanding Navboost: key insights from the recent Google API leaks
The SEO community has been digesting the recent leak of thousands of Google API documents, offering unprecedented insights into the…
Marketing strategies for profitable growth in B2B SaaS
With predictions indicating another year of sluggish economic growth, many marketers are grappling with how to deliver improved results with…
Navigating the shift from precision to prediction in marketing measurement
The imminent deprecation of third-party cookies, coupled with increasing privacy regulations and fragmented media consumption, is significantly altering the foundation…
March 2024: digital trends report
We’re heading into the final month of what has already - and continues to be - a busy first quarter…
From attribution to experimentation: PPC measurement in 2024 and beyond
As a result of the macroeconomic headwinds facing many businesses and general economic uncertainty in most markets, marketers have experienced…
Why digital attribution isn’t (and never was) a silver bullet
In today's complex digital ecosystem, no single measurement tool can capture every user interaction with your brand online - from…
The robots are coming, don’t sh*t yourselves.
Generative AI is no silver bullet, and the current hype surrounding its capabilities overlooks the need for human expertise.
Generative AI and the need for human expertise
Far from a job-killing foe, generative AI technology has the potential to unburden and empower the next generation of marketing…
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