Insights
The latest Marketing news, opinions and resources from the experts at Hallam. Interested in our expertise? Read our case studies or get in touch today.
Google Merchant Promotions: How to Set Them Up
Merchant promotions enable advertisers to make their Google Shopping Ads stand out from the competition. Using promotions helps to increase…
How to track multiple geographical locations in Google Analytics
If your business serves one or several localised regions, your local SEO strategy is key to your success and is…
Hallam and BigSpring Are Merging
Digital marketing agency Hallam is merging with BigSpring, a leading web design and development agency. The deal results in an…
Optimising for voice search & digital assistants
This post will look at how search marketers can adapt and optimise for the rise of voice search and digital…
15 ways to optimise your crawl budget for SEO
Optimising your crawl budget will help search engines crawl and index the most important pages on your website. Here are…
How To Set Up Dynamic Product Ads on Facebook
Facebook's dynamic product ads allow retailers to promote relevant items from their entire catalogue on any device. Advertisers can use…
Four Statistical Significance Tips You Shouldn’t Ignore
There are lots of things that can go wrong when you're doing A/B testing and most of them involve using…
Case study: the cost of placing content in online publications
The digital PR landscape is changing as some publishers are monetising what was previously editorially driven decision making. What does…
Ecommerce and Millennials: How Does Generation Y Impact Mobile Shopping?
Millennials have evolved from a popular catchphrase among those trying to identify a new trend, to a group of tech-savvy…
LinkedIn Text Ads Best Practice: Case Study
We recently ran a LinkedIn text ad campaign using best practice techniques. We've put together a case study to highlight…
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