Insights
The latest Marketing news, opinions and resources from the experts at Hallam. Interested in our expertise? Read our case studies or get in touch today.
How to Create a PPC Analytics Dashboard Using Google Sheets
We use Google sheets to create highly customisable charts, graphs, and projections using Google Analytics data for our clients on…
Accessibility and Colour: Designing for Colour Blind Users
The choices you make with colour in your designs could be confusing, or losing you visitors. However, there are ways…
8 practical local link building tips
Local SEO is constantly evolving and local links are becoming more valuable to those looking to establish strong local organic…
The Perfect Inbound Link: 21 signs a link is great
A high ranking website will have lots of other high quality websites linking to it. But not all links are…
Creating high quality content is the cornerstone of your digital success. We're sharing our free Content Grid for you to…
Ben Wood & Jake Elliott appointed Hallam directors
We're building on the strength of our board of directors with the addition of Ben and Jake's skills and expertise.
Digital Marketing in the Automotive Industry
Digital marketing in the automotive industry has progressed over the last few years but it's still behind other large sectors.…
Landing pages – see where visitors enter your website & how they interact
The first web page people see when they arrive on a website is known as the "landing page". Understanding how…
Google Search Instead For and Other Search Functions
Google is packed with functions to make your search life easier every day. Here we explore search instead for and…
What is negative SEO? How do you spot it and protect your website from it? These questions and more are…
How To Use Facebook Custom Audience Lists To Meet Your Marketing Objectives
Using Facebook Custom Audience lists is an effective way to get more repeat customers and new ones too by being…
Google Merchant Promotions: How to Set Them Up
Merchant promotions enable advertisers to make their Google Shopping Ads stand out from the competition. Using promotions helps to increase…
Let’s thrive together.
Contact us and we’ll set up a video call to discuss your requirements in detail.
We’re just a message away.