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The latest Marketing news, opinions and resources from the experts at Hallam. Interested in our expertise? Read our case studies or get in touch today.
Coding standards: something to sniff at
Some questions have been around as long as software development. Should I indent with tabs or spaces? Are coding standards…
5 easy ways to A/B split test Facebook ads
How do you really know whether your Facebook ads are as good as they could be?
Is there a difference between the singular and plural version keywords when it comes to SEO?
5 Easy Steps to Create a Digital Strategy
For any business to grow and succeed online, there has to be a healthy balance between knowing your customer, knowing…
A SysAdmin’s guide to the web galaxy
There are plenty of technical terms that you can encounter on the web, and it's crucial to be familiar with…
In this post I will explore some of the ways in which you can make sure that your 404 page…
15 proven design patterns for better UX and higher conversions
Improve the user experience and raise the conversion rate of your website with these tried and tested design patterns.
SEO Ranking Factor Studies: Where Should You be Focusing in 2018?
Fresh research into search engine ranking factors highlights a number of trends on the rise that you should incorporate into…
10 ways to use social media in event marketing
Organising and planning the logistics of an event is no easy task, let alone trying to get people to show…
What is a Google Business profile and how can it benefit your business?
Getting the basics right is essential when it comes to local SEO, and at the cornerstone of local SEO success…
Scaling design for brands with design systems
As brands evolve and scale how they interact with consumers online, it can lead to inconsistencies and challenges in design…
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