Insights
The latest Marketing news, opinions and resources from the experts at Hallam. Interested in our expertise? Read our case studies or get in touch today.
Ben Wood & Jake Elliott appointed Hallam directors
We're building on the strength of our board of directors with the addition of Ben and Jake's skills and expertise.
Digital Marketing in the Automotive Industry
Digital marketing in the automotive industry has progressed over the last few years but it's still behind other large sectors.…
Landing pages – see where visitors enter your website & how they interact
The first web page people see when they arrive on a website is known as the "landing page". Understanding how…
Google Search Instead For and Other Search Functions
Google is packed with functions to make your search life easier every day. Here we explore search instead for and…
What is negative SEO? How do you spot it and protect your website from it? These questions and more are…
How To Use Facebook Custom Audience Lists To Meet Your Marketing Objectives
Using Facebook Custom Audience lists is an effective way to get more repeat customers and new ones too by being…
Google Merchant Promotions: How to Set Them Up
Merchant promotions enable advertisers to make their Google Shopping Ads stand out from the competition. Using promotions helps to increase…
How to track multiple geographical locations in Google Analytics
If your business serves one or several localised regions, your local SEO strategy is key to your success and is…
Hallam and BigSpring Are Merging
Digital marketing agency Hallam is merging with BigSpring, a leading web design and development agency. The deal results in an…
Optimising for voice search & digital assistants
This post will look at how search marketers can adapt and optimise for the rise of voice search and digital…
15 ways to optimise your crawl budget for SEO
Optimising your crawl budget will help search engines crawl and index the most important pages on your website. Here are…
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