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The latest Marketing news, opinions and resources from the experts at Hallam. Interested in our expertise? Read our case studies or get in touch today.
SEO Ranking Factor Studies: Where Should You be Focusing in 2018?
Fresh research into search engine ranking factors highlights a number of trends on the rise that you should incorporate into…
10 ways to use social media in event marketing
Organising and planning the logistics of an event is no easy task, let alone trying to get people to show…
What is a Google Business profile and how can it benefit your business?
Getting the basics right is essential when it comes to local SEO, and at the cornerstone of local SEO success…
Scaling design for brands with design systems
As brands evolve and scale how they interact with consumers online, it can lead to inconsistencies and challenges in design…
LinkedIn lead generation ads: case study
LinkedIn lead generation ads are the perfect way to acquire B2B leads via social media. Leveraging the world's largest professional…
Search Campaign Keywords – Quality or Quantity?
Is it worth having a keyword cull so you can start spending more on your search campaign keywords? Let's take a…
How to improve your Facebook relevance score for cheaper Facebook ads
When advertising on Facebook, there are a number of statistics that can be used to gather insight into the performance…
The hooks system can seem daunting to the uninitiated, but they're one of the best things about WordPress. This guide…
How to submit a disavow file in Google Search Console
While a good amount of high-quality relevant links will positively affect your rankings, a large number of backlinks from low…
Gender neutral advertising: marketing for Generation Z
Generation Z has embraced the notion that gender and sexuality are fluid constructs that need not define individuals but how…
How Good Content Mastering Can Improve User Experience
Good web user experience is not all about visual design. One of the simplest ways to keep users engaged, is…
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