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The latest Marketing news, opinions and resources from the experts at Hallam. Interested in our expertise? Read our case studies or get in touch today.
How Love Island is shaping digital-first television
Much has been said about the shows secret to success amongst the 16-34 audience, but how exactly has Love Island's…
Four types of content marketing that were made for the fashion industry
Content marketing is a great way to build brand awareness and generate links to your website. For fashion brands in…
Introducing ‘In-Market’ for Search and ‘Life Events’ Targeting
Interests and lifestyle targeting on platforms such as Facebook and LinkedIn have previously trumped that available on Google AdWords, or…
Nottingham Digital Summit Roundup #NottmDigital
With more than 600 delegates and raising £15,280 in charitable donations to Framework, The Nottingham Digital Summit is the largest…
Speedo Goggles: Looking Through A New Digital Lens – Rachel Starling – Nottingham Digital Summit
With the first talk after the morning break, we welcomed Rachel Starling, a Senior UX designer from Speedo. Rachel covered…
Susan Hallam Awarded MBE in Queen’s New Years Honours
Huge congratulations to our Managing Director, Susan Hallam, who was made an MBE in the 2018 Queen's New Years honours.…
Hallam wins top honours as The Drum Recommends Grand Prix agency of the year
Team Hallam scooped 5 awards at The Drum Recommends Awards including Best for Search, Best for Usability, Best Client Service,…
Susan Hallam inducted into the BIMA 100
Digital marketing entrepreneur and Hallam CEO Susan Hallam MBE, has been further recognised as one the leading voices in the…
Visual search: what you need to know
Alongside the increasing importance of voice search in the SEO world, visual search technology continues to advance. What is visual…
How to track mailto clicks within Google Analytics using Tag Manager
Mailto links are commonly used on websites as an alternative to contact forms. Here is a guide to tracking engagement…
How to find and steal Google featured snippets
According to a study carried out by SEMrush on 80 million keywords, 41% of keywords that include a question have…
LinkedIn advertising: tips, costs and how it works
If you want to reach more business owners and decision makers, then LinkedIn Advertising may be a highly cost-effective method…
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