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Insights

Marketing news, opinion and resources from the experts at Hallam. Subscribe to our newsletter and get content like this in your inbox, monthly.

Paid Search (PPC)

Tips on how to create excellent responsive search ads

Google has announced that expanded text ads will be phased out next year. You will no longer be able to…

CSR

Why we’ve signed the Pregnancy Loss Pledge

Trigger warning: this article discusses miscarriage and pregnancy loss

Analytics

Competitive analysis: how do you stack up?

It’s important to continually try to improve your products and services because nothing is ever perfect and there is always…

CSR

What are we doing to improve Diversity and Inclusion?

Over the past few months, we’ve committed to making Hallam a more diverse place to work and creating a gold…

Content Marketing

How deep-dive interviews better educate content marketing strategies

Before we get into how, it’s worthwhile explaining the why.

Digital PR

Our 10 top takeaways from Brighton SEO

When we talk about search marketing industry events, very few can rival Brighton SEO...

Data + Privacy

Digital Transformation for a Privacy-First Future

In order to meet heightened consumer privacy concerns and adapt to the many technological challenges caused by more stringent data…

Paid Search (PPC)

8 tips to create a great audio ad

With life back on the go again, audio ads are becoming one of the more popular forms of ads, but…

CSR

Going International: Hallam opens first EU Office

We're committed to becoming a leading International agency and we've taken a significant step across the border...

Data + Privacy

Don’t panic: Embracing the privacy-first internet

Marketers - don’t panic! Embrace the privacy-first internet as an opportunity to evolve your marketing approach

SEO

Multilingual Image SEO: Reflecting your audience for maximum success

We all know SEO is important, but have you considered if your SEO is fully representative of your audience?

Paid Search (PPC)

Affiliate marketing for lead gen

Affiliate Marketing can be used for lead generation as part of your wider Paid Media Strategy and it's a great…

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