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The latest Marketing news, opinions and resources from the experts at Hallam. Interested in our expertise? Read our case studies or get in touch today.

Social Media

Getting the most from your LinkedIn company page analytics

Do you want to gain a deeper understanding of the people who connect and engage with your company on LinkedIn?…

Digital Strategy

Marketing in a recession: the questions you need to ask

With budget season firmly upon us, we've pulled together the evidence that marketers can take to their finance team to…

Social Media

What is a social media marketing funnel?

Your social media marketing funnel is the path your customers take on their journey with your business, from the first…

SEO

10 digital marketing tips for small businesses

Not sure where to start to improve your website or social media? Here are 10 quick and effective ways that…

SEO

How to solve SEO pagination issues

Improperly handled, pagination can lead to issues with getting your content indexed. Let’s take a look at what those issues…

Paid Search (PPC)

Brand awareness: tracking the metric that matters

Brand awareness is an important and often overlooked metric in an industry obsessed with digital attribution.

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