Insights
The latest Marketing news, opinions and resources from the experts at Hallam. Interested in our expertise? Read our case studies or get in touch today.
The foundational elements for marketing success in 2024
2023 was a year filled with both subtle and overt changes for marketers. We experienced experimenting with generative AI to…
From attribution to experimentation: PPC measurement in 2024 and beyond
As a result of the macroeconomic headwinds facing many businesses and general economic uncertainty in most markets, marketers have experienced…
Account-based marketing (ABM) for SaaS
In the rapidly evolving landscape of the Software as a Service (SaaS) sector, marketers are constantly seeking innovative strategies to…
How to know if it’s time for a website redesign
The strategy behind your website redesign.
January 2024: digital trends report
As we emerge from the cheesy, chocolate-y, Baileys-filled haze of Christmas time, we’re returning to our desks with a bit…
Ask the experts: 24 words for 2024 trends
We know, we get it; these days, you can’t step foot into a new year without a million ‘new year,…
The 2024 SaaS Marketing Playbook
2023 has been a challenging year for SaaS marketers, with rising inflation impacting spend and profits, tech stack consolidation limiting…
In a year where fast-food chicken retailers have released nail polish and fragrances, and a billionaire torpedoed a globally-recognised brand…
Meet our new Head of Project Management, Kate
This month, we welcomed Kate Vines as our new Head of Project Management. Kate joined us over two years ago…
An idiot’s guide to testing in paid advertising
In the fast-paced world of paid advertising, success stories are often born out of meticulous testing and optimisation. In this…
2024 is just around the corner and with high-inflation still looming and budget cuts being made, you need to be…
10 tips for maximising the outcome of your Performance Max campaign
When Google first launched Performance Max campaigns in 2021, “PMax” was the big buzzword among paid media experts. Initially, what…
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