Social Media
We’re an innovative social media marketing agency, and our team are experts in coordinating agile, strategic and data-driven social media activity. From Twitter and TikTok to LinkedIn and Insta, our social media blogs will help you navigate your way around the fast-growing number of social networks, both the leading ones and the more obscure networks where potential customers spend a lot of their time.
The true cost of automation: Are smart campaigns always smarter?
Discover the hidden costs of smart campaigns and understand where automation helps or hinders performance in digital advertising.
Meta roll out ad-free subscription option in the UK
Meta has confirmed it will begin offering a subscription tier for Facebook and Instagram users in the UK allowing users…
Instagram content now ranking in Google Search: B2B implications
With Instagram content ranking in Google, we explore the potential ways to optimise for search and the implications this update…
How to find trending keywords in your industry
Discover a host of different tools and techniques to find trending keywords in your industry, giving your content strategy and…
How to master thought leadership ads on LinkedIn
Thought leadership ads are an excellent way for B2B businesses to boost engagement and grow trust, and we’re going to…
Tips for building a content calendar (that works)
Tired of last-minute scrambles and inconsistent content? A well-built content calendar is your secret weapon. It brings structure, boosts collaboration,…
Why most B2B lead gen campaigns are optimising for the wrong metrics
Discover why chasing lead volume in B2B paid media can be a costly mistake, and how focusing on revenue-driven metrics…
Employee advocacy on LinkedIn: turning staff into brand champions
Learn how employees can boost a company’s credibility and reach on LinkedIn by sharing authentic insights and updates.
Hallam’s 2025 social media content calendar
Successful social media campaigns demand great organisation and planning. Get your copy of our customisable social media calendar, and start…
B2B social listening: from conversations to content marketing intelligence
In the world of B2B marketing, social listening often sits in the shadow of its more glamorous cousin, social media…
Insights from Meta’s Reels Playbook for maximising reach and engagement
As short-form video content continues to dominate the social media landscape, Meta’s Reels feature has become a vital tool for…
Meta Agency Summit, September 2024
I joined Hallam in 2021 as the Paid Social Lead, and was tasked with developing and expanding the agency’s offering…
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