Paid Search (PPC)
A Google Premier Partner, we’re a leading European PPC agency and winner of a 2023 Global Search Award. We’ve created successful paid search campaigns for pretty much every kind of business.
In these blogs you’ll find valuable insights from there are shared insights from PPC experts who regularly contribute to the most important conversations, speaking at conferences and events such as Google Live, SMX and SEO Brighton.
An Introduction to Google Discovery Ads
Google Discovery Ads are changing the way we advertise in the future. Teaming up with AI and staying one step…
7 Digital Marketing Trends for 2020
From SEO to PPC, UX to Analytics, Ben Wood predicts the top 7 trends that will have an impact on…
3 Ways to Boost PPC Performance Using First Party Data
Learn how to improve PPC performance by incorporating first party data to influence bids, audience targeting and more. Here we…
A beginner’s guide to Google Ads display advertising
The Google Display Network is the largest contextual advertising network available on the Internet today. Learn how you can place…
Google Ads: why you should be bidding on competitor brands and keywords
Is it worth bidding on your competitor's brand name and keywords in Google Ads? It it legal? Let's explore the…
Setting up Google Shopping Custom Labels using a supplemental feed
Custom labels are a fantastic way of squeezing the most profitability out of Google Shopping and a supplemental product feed…
How to use remarketing lists for search ads to drive leads and sales
Ensuring potential customers see the perfect copy tailored to them can take a Google Ads campaign to the next level.…
If you’re wondering what more you could do to make your YouTube Channel a success, this guide will take you…
Researching negative keywords in Google Adwords
Negative keywords are the crux of any solid search network strategy. They’ll prevent your ads from showing for irrelevant terms…
5 important PPC trends for 2019
Stay ahead of the crowd in 2019 by focusing your online advertising efforts on these 5 trends.
Using custom affinity audiences to increase your market reach
With the ability to reach over 90% of internet users across more than 2 million websites, it’s no wonder the…
Google Premier Partners Awards 2018
Team Hallam has been short-listed for two Google Premier Partners Awards, demonstrating excellence in Google Shopping and Display innovation.
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