Digital Strategy
Our digital strategies outline the path from where you are now to where you want to be. But strategy shouldn’t be a theoretical document gathering dust in a drawer. It should be about practical actions you can take. Talking of which, you’ll find plenty of practical advice in our selection of strategy blogs from the experts providing digital strategy services at Hallam.
Detox your Google Tag Manager account
Google Tag Manager (GTM) is an insanely useful tool, but over time it can get clogged up with irrelevant tags,…
Google Analytics & CRM Data Integration for Closed Loop B2B Marketing
In order to achieve a Digital Marketing overview, businesses need to close the loop by merging real business data with…
How interactive content can help your business cut through the online noise: pros and cons
The art and production of interactive content and visual story-telling has grown incrementally over recent years, cementing itself as one…
How to develop a full-funnel PPC advertising strategy
In this post we'll walk through a simple, repeatable framework you can use to put together an effective full funnel…
Amazon’s Business Strategy: 5 examples of latest trends in ecommerce
Amazon leads the pack with its innovative approach to online retailing. Not only is it tightening its grip on the…
4 tools you can use to keep an eye on your competitors
I'm sure you often ask yourself "What are our competitors doing?” and “How can we get the upper hand?” Here…
Now is the time become an agile marketer: 4 agile marketing tactics
Uncertainty and rapidly changing conditions means you may have to throw your old marketing plan out the window. Here are…
How Hallam is helping clients to navigate the COVID-19 pandemic
Hallam is busy working alongside our clients, advising them as they make fundamental business and marketing strategy decisions as a…
Managing Your Digital Strategy During COVID-19
What are your new priorities in marketing under these exceptional circumstances? Our leading experts share their views on how to…
7 Digital Marketing Trends for 2020
From SEO to PPC, UX to Analytics, Ben Wood predicts the top 7 trends that will have an impact on…
How to Apply the AIDA Model to Digital Marketing
Learn what goes through the mind of a potential customer during the buyer's journey by applying the AIDA model to…
How to create a customer persona [free template]
Not sure where to start in creating your customer personas? Download our free customer persona template and read through our…
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