Digital Strategy
Our digital strategies outline the path from where you are now to where you want to be. But strategy shouldn’t be a theoretical document gathering dust in a drawer. It should be about practical actions you can take. Talking of which, you’ll find plenty of practical advice in our selection of strategy blogs from the experts providing digital strategy services at Hallam.
Managing Your Digital Strategy During COVID-19
What are your new priorities in marketing under these exceptional circumstances? Our leading experts share their views on how to…
7 Digital Marketing Trends for 2020
From SEO to PPC, UX to Analytics, Ben Wood predicts the top 7 trends that will have an impact on…
How to Apply the AIDA Model to Digital Marketing
Learn what goes through the mind of a potential customer during the buyer's journey by applying the AIDA model to…
How to create a customer persona [free template]
Not sure where to start in creating your customer personas? Download our free customer persona template and read through our…
Building a Pattern Library of Gutenberg blocks
Gutenberg represents a huge shift towards pattern-based web design. In this article I'll discuss the approaches we took when creating…
Spotlight: How Red Bull puts brand at the heart of its digital strategy
In the age of digitalisation and the internet, organisations need to be doing more to stand out above the noise…
Move over millennials, you’re no longer “the next big thing”. Now that we all know how to market to millennials, the…
How to improve your digital marketing in the retail sector
Technology continues to transform the retail sector, as shopping moves online. As a retailer if you do not have an…
What is digital marketing transformation?
Are you ready to transform your marketing function to adapt to rising digital consumption? Here are the 5 steps your…
5 Easy Steps to Create a Digital Strategy
For any business to grow and succeed online, there has to be a healthy balance between knowing your customer, knowing…
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