Analytics
We put analytics at the heart of the marketing decision-making process. You could even say we’re a web analytics agency. And in these blogs our industry experts share best practices, outline key strategies, highlight emerging trends and provide a whole range of actionable insights. All with the aim to enhance your understanding and application of analytics in digital marketing.
Four Statistical Significance Tips You Shouldn’t Ignore
There are lots of things that can go wrong when you're doing A/B testing and most of them involve using…
How to track multi-regional sites in Google Analytics
This post will explain a simple way to track multi-regional or multi-lingual sites in Google Analytics. It will show how you…
How to Setup a Non Branded Traffic Report in Google Analytics
People still need to be able to find your website without necessarily knowing your brand name in order to discover…
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