Analytics
We put analytics at the heart of the marketing decision-making process. You could even say we’re a web analytics agency. And in these blogs our industry experts share best practices, outline key strategies, highlight emerging trends and provide a whole range of actionable insights. All with the aim to enhance your understanding and application of analytics in digital marketing.
How to measure content effectiveness: a Google Analytics dashboard
Download your free copy of this Google Analytics Dashboard which will help you to measure how well your content marketing…
How to track mailto clicks within Google Analytics using Tag Manager
Mailto links are commonly used on websites as an alternative to contact forms. Here is a guide to tracking engagement…
Gender neutral advertising: marketing for Generation Z
Generation Z has embraced the notion that gender and sexuality are fluid constructs that need not define individuals but how…
How to Create a PPC Analytics Dashboard Using Google Sheets
We use Google sheets to create highly customisable charts, graphs, and projections using Google Analytics data for our clients on…
Landing pages – see where visitors enter your website & how they interact
The first web page people see when they arrive on a website is known as the "landing page". Understanding how…
How to track multiple geographical locations in Google Analytics
If your business serves one or several localised regions, your local SEO strategy is key to your success and is…
Four Statistical Significance Tips You Shouldn’t Ignore
There are lots of things that can go wrong when you're doing A/B testing and most of them involve using…
How to track multi-regional sites in Google Analytics
This post will explain a simple way to track multi-regional or multi-lingual sites in Google Analytics. It will show how you…
How to Setup a Non Branded Traffic Report in Google Analytics
People still need to be able to find your website without necessarily knowing your brand name in order to discover…
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