Latest posts by Jonathan
How to remove (not set) from GA4
There is no sight more frustrating in GA4 than to look at a report and see half of your sessions…
Media Mix Modelling for digital marketing: the basics
To gain more clarity on marketing performance, many brands are increasingly investing in first-party data and exploring alternative measurement frameworks.…
Eyes on the prize: effective measurement frameworks for 2024
Attribution in 2010 was simple, a user clicked on an ad and that ad was attributed to the sale. To…
Google Analytics 4 event tracking is an invaluable feature that allows you to record interactions with elements of your website…
Google Analytics is often the beating heartbeat of many a marketing team. However, it’s so easy for the heartbeat to…
Google Analytics 4: what to expect
Google Analytics 4 (GA4) represents the largest shift in Google Analytics of all time.
How to measure performance across multiple accounts in Google Analytics
Learn how we analysed our client performance across multiple Google Analytics accounts, and get some tips for analysing you own…
Google Analytics: Desktop vs. Mobile vs. Tablet Metrics
In 2016, we saw an increasing number of people using tablets and mobile devices instead of desktop computers to browse…
How to use Google Analytics: 10 top tips
It is very likely that you have Google Analytics installed on your website, but just as likely that you don’t…
Four Statistical Significance Tips You Shouldn’t Ignore
There are lots of things that can go wrong when you're doing A/B testing and most of them involve using…
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