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Five successful types of content marketing for manufacturers
When it comes to B2B content marketing, it's time for the manufacturing industry to tap into some new skills and…
Should I have multiple websites for one business?
Does your business need more than one website? There are good reasons to have multiple sites... and even more reasons…
Canonical tags: the complete guide
Canonical tags are an essential component of SEO. This following guide aims to help you use canonical tags in the right…
A beginners guide to pitching to journalists
Looking to start your career in public relations? Follow these 5 golden rules for building relationships with journalists, and you'll…
301 redirects: the what, why and how
301 redirects play a key role in the health of your website. Read this article to get to grips with…
Five ways you can increase your website conversion rate
From conversational forms to setting expectations, asking for smaller commitments to improving your navigation, we share five practical tactics (including…
Setting up Google Shopping Custom Labels using a supplemental feed
Custom labels are a fantastic way of squeezing the most profitability out of Google Shopping and a supplemental product feed…
How to create a customer persona [free template]
Not sure where to start in creating your customer personas? Download our free customer persona template and read through our…
Your essential international SEO checklist
If your business trades internationally, then be sure to use our essential International SEO Checklist to ensure your website is…
How to create successful B2B content marketing campaigns
We've all been there, the pain and struggle of coming up with content ideas suitable for a B2B digital campaign. Whether…
How to use remarketing lists for search ads to drive leads and sales
Ensuring potential customers see the perfect copy tailored to them can take a Google Ads campaign to the next level.…
How to create and implement an effective Twitter strategy
Social media is a powerful platform for engaging with your business’ target market, and Twitter is the second most popular…
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