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Insights

Marketing news, opinion and resources from the experts at Hallam. Subscribe to our newsletter and get content like this in your inbox, monthly.

Creative

Colour: A lesson for preschool or a powerful manipulation tool?

You may think that the topic of colour isn’t that deep - how far can it go really beyond choosing…

Data + Privacy

The cookieless future: balancing privacy with the need for relevance

The phasing out of third party cookies is going to change the face of digital advertising as we know it.…

CSR

Hallam Launches Miscarriage Policy: A personal story behind the change

Trigger Warning: This article discusses miscarriage and pregnancy loss.

Paid Search (PPC)

Emotion: making your ad campaign stick

Emotion is one of the strongest drivers of action in the world. It can and has shaped the world as…

CSR

The Sunday Times Top 100 recognises Hallam as an “outstanding” place to work!

We’re delighted to announce Hallam has made it onto the Sunday Times Top 100 Best Small Companies list!

Data + Privacy

Facebook Ads & iOS14 – What do you need to do right now?

It's coming - and we've got to deal with it. By now, you likely know that Apple are making some…

SEO

How to leverage user-generated content to boost SEO

Of course companies will say their products are great - but how can you trust them? That's when people turn…

CSR

The Future of Work at Hallam

We’re excited to announce plans to redefine the way we approach remote and in-person work as part of our (r)evolution…

SEO

The Digital-Ready Culture Guide

This guide identifies 5 of the biggest problems being faced by marketing teams in the UK today. Our experts navigate…

Google

Time to reshuffle – Google Ads have changed again

Google is always changing and we need to be able to adapt and respond to these changes to stay on…

Digital Strategy

The Good, The Bad & The Ugly of Competitor Brand Bidding

It's a bit of a game - competing against other brands for the customers after similar products can feel a…

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