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Insights

The latest Marketing news, opinions and resources from the experts at Hallam. Interested in our expertise? Read our case studies or get in touch today.

Events + Conferences

#NottmDigital: Main Stage round-up

We had the best time at this year’s Nottingham Digital Summit. It was great to see so many digital marketers…

Digital Strategy

Full-funnel marketing: measuring what matters  

Over the past few years, marketers have been dealing with an economic and social environment that has been volatile, uncertain…

Social Media

Mastering creative testing on Meta, Pinterest, and LinkedIn: a step-by-step guide for paid social campaigns

More often than not, the success of your paid social campaigns relies on the quality and effectiveness of your creatives.…

AI and Machine Learning

Exploring the potential impact of Apple Vision Pro: predictions for the future of digital marketing

The world of marketing is no stranger to the transformative power of generative AI. And with the introduction of the…

News

We’re Global Search Awards finalists 

Shortly after retaining our title as the Best Integrated Search Agency in Europe at the European Search Awards, we’ve been…

Paid Search (PPC)

Meet our latest client: International Fund for Animal Welfare

We’re delighted to announce that we’re working with the International Fund for Animal Welfare (IFAW). As a B Corp company,…

eBooks + Downloadable Content

June 2023: digital marketing report

The constant need to keep up with constantly changing trends while making sure everything is ticking along can be challenging…

News

We’re Europe’s Best Integrated Search Agency (for the third time!)

We’re thrilled to say we retained our title as Europe’s best integrated search agency at the European Search Awards for…

Social Media

7 steps to creating an effective social media strategy

There is no doubt that, when it comes to building brand awareness, social media is key. So, why are so…

SEO

What featured snippets are and how to get them

In today's digital age, SEO has become the backbone of online visibility and success. Businesses and content creators are constantly…

Advertising

The art of not being forgotten: a guide to dynamic remarketing

Remarketing is a technique that involves displaying targeted ads to users who have previously interacted with your website. Dynamic remarketing…

AI and Machine Learning

Is marketing on the brink of its own ‘vinyl revival’?

The line between personalised content and relentless spam is blurring at an alarming pace - and it's about to get…

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