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The latest Marketing news, opinions and resources from the experts at Hallam. Interested in our expertise? Read our case studies or get in touch today.
15 best practices for PPC landing pages
This post explains 15 best practises that you must implement when designing a landing page for PPC, all the features…
Dynamic search ads: the only guide you’ll need
In today's digital age, businesses are always looking for new ways to reach their target audience. Dynamic search ads (DSAs)…
Building bridges between finance and marketing
Finance and marketing are often seen as opposing forces in a business. Marketing wants to spend money, while finance wants…
Where should I be investing my social budget in 2023?
The new Rival IQ benchmarking report, that’s been eagerly anticipated by those working in social media, has officially been published.…
How to calculate lifetime customer value (LCV) from ecommerce transaction data
As an ecommerce business owner, understanding the value that each of your customers brings to your business over their lifetime…
Our second wave of Nottingham Digital Summit speakers is here ✨
Remember our first wave of incredible speakers? Well, as promised, we’re back with our second wave, including experts from brands…
Meet our new Paid Media Team Leads, Molly and Alex
The newest leaders of our Paid Media Team, Molly Watters and Alex Jackson, are both full of energy, positivity, and…
And just like that we’re into the final month of the first quarter. We’re feeling a growing energy among our…
What a start to the year we’ve had. It’s certainly been busy - so busy in fact that we can’t…
How to audit JavaScript for SEO
JavaScript is present everywhere on the web. Since HTML and CSS are static in nature, JavaScript has been widely adopted…
Paid Media round-up: March 2023
Since introducing our organic round-up earlier this year, it seemed only fitting to bring you a monthly dose of paid…
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