SEO
Catch up on the latest news in the fast-moving world of SEO, written by our SEO experts.
Website structure for B2B SEO: How to build pages that convert & rank
Find out how to create a B2B website structure that follows best practices, ensures user satisfaction, and improves your organic…
B2B search is changing: Here’s how we’ve achieved LLM visibility for clients
B2B search has shifted from blue links to AI-driven answers. Learn how Hallam uses its proprietary "Share of LLM" (SoLLM)…
Enterprise SEO vs Traditional SEO: What changes at scale?
Transitioning from SMB to Enterprise SEO is a fundamental phase shift. Learn how to govern organic growth at scale.
From customer insight to conversion-led content strategy
Customer insight sits at the centre of effective B2B content strategy, guiding what to create, where it appears and how…
SEO KPIs that actually matter for B2B marketing teams
Identifying the SEO KPIs that actually matter is crucial for B2B marketers to provide an accurate picture of SEO's impact.…
PPC vs SEO: Which channel delivers the best ROI in 2026?
Whilst PPC is still the fastest way to drive traffic and conversions, SEO remains the strongest long-term ROI play. But…
What is Share of LLM and why is it the new metric B2B marketers can’t ignore?
B2B buyers are turning to AI before Google. Share of LLM reveals whether your brand is visible and trusted in…
The evolution of SERPs: From 10 blue links to AI Overviews
Explore the history of search to place AI in context and explains why "good GEO is good SEO," offering clear…
Anticipate, don’t react – a guide to predictive SEO
Can you 'predict' what your audience will be searching for in the future? Learn how to gain topical authority and…
Why integrated search strategies beat channel silos
Integrated search delivers stronger performance than siloed channels. Learn why brands must look beyond Google and embrace a unified, multi-platform…
Digital PR in 2026: Why it’s more important than ever
With the rise of AI Overviews and the demand for EEAT, discover why demonstrating "real" brand authority is the only…
Brand mentions are now 3X more important than backlinks for AI Search – here’s why
Hallam's research reveals brand mentions are 3X more influential than backlinks for AI Search. Optimise for SoLLM and future-proof your…
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