SEO
Catch up on the latest news in the fast-moving world of SEO, written by our SEO experts.
Digital PR in 2026: Why it’s more important than ever
With the rise of AI Overviews and the demand for EEAT, discover why demonstrating "real" brand authority is the only…
Brand mentions are now 3X more important than backlinks for AI Search – here’s why
Hallam's research reveals brand mentions are 3X more influential than backlinks for AI Search. Optimise for SoLLM and future-proof your…
Top 10 SEO mistakes agencies still make
SEO has changed, a lot. It's resulted in differing practices so this article covers 10 SEO mistakes agencies still make…
It's been quite the year for us at Hallam. Following our repositioning as a B2B specialist agency, we have won…
The intersection of SEO, Content and PR
Search is evolving fast and visibility now equals reputation. This post explores how uniting SEO, content and PR can help…
Why your organic traffic is dropping (and what to do about it)
Organic traffic dropping? You’re not alone. From AI Overviews to algorithm updates, search is changing fast. Learn how to diagnose…
How to Use Reddit For Content Ideation
Reddit is a goldmine of content ideas that can take your content strategy to the next level. Learn how to…
Instagram content now ranking in Google Search: B2B implications
With Instagram content ranking in Google, we explore the potential ways to optimise for search and the implications this update…
Automation in SEO: When to use it, and when to think twice
Discover smart ways to use SEO automation, from scraping Reddit for content ideas to leveraging Screaming Frog and Google Sheets,…
How to find trending keywords in your industry
Discover a host of different tools and techniques to find trending keywords in your industry, giving your content strategy and…
What is Total Search Optimisation and why does it matter?
Find your audience in an ever-changing search landscape with Hallam's Total Search approach to traffic acquisition.
A step-by-step guide to creating topical maps for SEO
Learn how to create effective topical maps for SEO with this step-by-step guide. Boost your visibility with this helpful technique.
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