SEO
Catch up on the latest news in the fast-moving world of SEO, written by our SEO experts.
PPC vs SEO: Which channel delivers the best ROI in 2026?
Whilst PPC is still the fastest way to drive traffic and conversions, SEO remains the strongest long-term ROI play. But…
What is Share of LLM and why is it the new metric B2B marketers can’t ignore?
B2B buyers are turning to AI before Google. Share of LLM reveals whether your brand is visible and trusted in…
The evolution of SERPs: From 10 blue links to AI Overviews
Explore the history of search to place AI in context and explains why "good GEO is good SEO," offering clear…
Anticipate, don’t react – a guide to predictive SEO
Can you 'predict' what your audience will be searching for in the future? Learn how to gain topical authority and…
Why integrated search strategies beat channel silos
Integrated search delivers stronger performance than siloed channels. Learn why brands must look beyond Google and embrace a unified, multi-platform…
Digital PR in 2026: Why it’s more important than ever
With the rise of AI Overviews and the demand for EEAT, discover why demonstrating "real" brand authority is the only…
Brand mentions are now 3X more important than backlinks for AI Search – here’s why
Hallam's research reveals brand mentions are 3X more influential than backlinks for AI Search. Optimise for SoLLM and future-proof your…
Top 10 SEO mistakes agencies still make
SEO has changed, a lot. It's resulted in differing practices so this article covers 10 SEO mistakes agencies still make…
It's been quite the year for us at Hallam. Following our repositioning as a B2B specialist agency, we have won…
The intersection of SEO, Content and PR
Search is evolving fast and visibility now equals reputation. This post explores how uniting SEO, content and PR can help…
Why your organic traffic is dropping (and what to do about it)
Organic traffic dropping? You’re not alone. From AI Overviews to algorithm updates, search is changing fast. Learn how to diagnose…
How to Use Reddit For Content Ideation
Reddit is a goldmine of content ideas that can take your content strategy to the next level. Learn how to…
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