SEO
Catch up on the latest news in the fast-moving world of SEO, written by our SEO experts.
Google introduces the biggest shift in Search in 25 years and enters the era of Agentic Search
Google made significant updates at I/O 2026, including changes to the Search Box, AI Mode and the introduction of conversational…
Digital strategy for B2B brands: Aligning SEO, Paid & CRO
Most B2B brands run SEO, paid and CRO in silos. Here's why your B2B marketing strategy depends on aligning all…
We’re European Search Award winners 2026
We have taken home the title for Best Use of LLM Adoption and Integration at the European Search Awards 2026.…
LinkedIn SEO: How to optimise your company page to get found
LinkedIn is more than a social network - it’s a powerful B2B search engine. Learn how to master the algorithm,…
How high-intent keywords actually drive pipeline
Is your SEO driving clicks but zero sales? Discover how to target BoFu keywords, leverage Voice of Customer data, and…
Pinterest SEO: How to optimise your presence for search & discovery
Discover how to use Pinterest as a visual search engine to boost organic traffic and brand awareness with our guide…
The B2B marketer’s guide to AI Search in 2026
Today’s decision-makers are bypassing traditional search engines and going straight to Large Language Models to build their vendor shortlists. Discover…
Website redesign SEO: How to protect rankings during a rebuild
Protect your rankings and revenue during a website transition with our step-by-step guide to website redesign SEO. Learn how to…
Rethinking gated content in a world of zero-click discovery
Gated content still plays a role in B2B marketing, but default gating is limiting reach, visibility and lead quality. In…
Website structure for B2B SEO: How to build pages that convert & rank
Find out how to create a B2B website structure that follows best practices, ensures user satisfaction, and improves your organic…
B2B search is changing: Here’s how we’ve achieved LLM visibility for clients
B2B search has shifted from blue links to AI-driven answers. Learn how Hallam uses its proprietary "Share of LLM" (SoLLM)…
Enterprise SEO vs Traditional SEO: What changes at scale?
Transitioning from SMB to Enterprise SEO is a fundamental phase shift. Learn how to govern organic growth at scale.
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