Paid Search (PPC)
A Google Premier Partner, we’re a leading European PPC agency and winner of a 2023 Global Search Award. We’ve created successful paid search campaigns for pretty much every kind of business.
In these blogs you’ll find valuable insights from there are shared insights from PPC experts who regularly contribute to the most important conversations, speaking at conferences and events such as Google Live, SMX and SEO Brighton.
Using custom affinity audiences to increase your market reach
With the ability to reach over 90% of internet users across more than 2 million websites, it’s no wonder the…
Google Premier Partners Awards 2018
Team Hallam has been short-listed for two Google Premier Partners Awards, demonstrating excellence in Google Shopping and Display innovation.
Introducing ‘In-Market’ for Search and ‘Life Events’ Targeting
Interests and lifestyle targeting on platforms such as Facebook and LinkedIn have previously trumped that available on Google AdWords, or…
LinkedIn advertising: tips, costs and how it works
If you want to reach more business owners and decision makers, then LinkedIn Advertising may be a highly cost-effective method…
Ethical Paid Search – How to Be Ethical in Today’s Climate
How can paid search act ethically? Here are some ways paid search marketers can practice an ethical approach to digital…
LinkedIn lead generation ads: case study
LinkedIn lead generation ads are the perfect way to acquire B2B leads via social media. Leveraging the world's largest professional…
Search Campaign Keywords – Quality or Quantity?
Is it worth having a keyword cull so you can start spending more on your search campaign keywords? Let's take a…
How to improve your Facebook relevance score for cheaper Facebook ads
When advertising on Facebook, there are a number of statistics that can be used to gather insight into the performance…
Gender neutral advertising: marketing for Generation Z
Generation Z has embraced the notion that gender and sexuality are fluid constructs that need not define individuals but how…
How to Prepare Your Text Ads for Black FiveDay
It’s time to get ready for the madness that’s known as Black FiveDay. Now's the time to start preparing your…
Using Google Merchant Center Primary Feeds and Supplemental Feeds
Google has refreshed the Merchant Center Feeds user interface and introduced two new feed types: Primary Feeds to submit core…
How to Create a PPC Analytics Dashboard Using Google Sheets
We use Google sheets to create highly customisable charts, graphs, and projections using Google Analytics data for our clients on…
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