Ecommerce
Are we an ecommerce SEO agency or an ecommerce PPC agency? Well, the answer is both, plus a lot more besides. So, whether you’re looking to drive traffic and increase conversions with search engine optimisation, or grow revenue and maximise profits with paid activity, you’ll find lots of sound advice on these blogs written by the experts who have helped to make Hallam the best integrated search agency in the world.
Pros and Cons of Live Chat For Your Business
There are plenty of benefits that live chat can give to your business, but it’s worth evaluating the negative impact…
Google Analytics 4: what to expect
Google Analytics 4 (GA4) represents the largest shift in Google Analytics of all time.
How to use Google Trends to gain a competitive edge
From finding new products to sell on your ecommerce website to searching for content ideas, the list of potential uses…
The Future of Digital Marketing eBook (2021 edition)
This eBook will give you an insight into what the experts believe the future of digital marketing will look like.
Black Friday: Effective Marketing Strategies to Boost Sales
With Black Friday just around the corner, many online retailers such as Amazon have already started promoting their offers in…
Biggest PPC A/B testing mistakes
A/B testing is designed to maximise the effectiveness of your advertising. It's a great and continually practised way to get…
Google Ads: Digital Sales Tax expands to four more countries
New fees for any advertisers targeting the UK, Austria or Turkey with their Google Ads.
How to improve Amazon ACoS (Advertising Cost of Sale)
Are you looking to improve the performance of your Amazon Advertising? We've identified 5 ways you can improve your Amazon…
Amazon’s Business Strategy: 5 examples of latest trends in ecommerce
Amazon leads the pack with its innovative approach to online retailing. Not only is it tightening its grip on the…
How to set up Bing Shopping Ads using Google Shopping Campaigns
Adding Bing Shopping to your ecommerce paid strategy will help you reach up to 10% more online user as compared…
How to get more Google reviews
86% of consumers read reviews for local businesses. Getting Google reviews is a simple, cost-efficient & effective method to build…
Canonical tags: the complete guide
Canonical tags are an essential component of SEO. This following guide aims to help you use canonical tags in the right…
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