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Ecommerce

Are we an ecommerce SEO agency or an ecommerce PPC agency? Well, the answer is both, plus a lot more besides. So, whether you’re looking to drive traffic and increase conversions with search engine optimisation, or grow revenue and maximise profits with paid activity, you’ll find lots of sound advice on these blogs written by the experts who have helped to make Hallam the best integrated search agency in the world.

SEO

Pros and Cons of Live Chat For Your Business

There are plenty of benefits that live chat can give to your business, but it’s worth evaluating the negative impact…

Analytics

Google Analytics 4: what to expect

Google Analytics 4 (GA4) represents the largest shift in Google Analytics of all time.

Ecommerce

How to use Google Trends to gain a competitive edge

From finding new products to sell on your ecommerce website to searching for content ideas, the list of potential uses…

SEO

The Future of Digital Marketing eBook (2021 edition)

This eBook will give you an insight into what the experts believe the future of digital marketing will look like.

SEO

Black Friday: Effective Marketing Strategies to Boost Sales

With Black Friday just around the corner, many online retailers such as Amazon have already started promoting their offers in…

Ecommerce

Biggest PPC A/B testing mistakes

A/B testing is designed to maximise the effectiveness of your advertising. It's a great and continually practised way to get…

Content Marketing

Google Ads: Digital Sales Tax expands to four more countries

New fees for any advertisers targeting the UK, Austria or Turkey with their Google Ads.

Paid Search (PPC)

How to improve Amazon ACoS (Advertising Cost of Sale)

Are you looking to improve the performance of your Amazon Advertising? We've identified 5 ways you can improve your Amazon…

Digital Strategy

Amazon’s Business Strategy: 5 examples of latest trends in ecommerce

Amazon leads the pack with its innovative approach to online retailing. Not only is it tightening its grip on the…

Paid Search (PPC)

How to set up Bing Shopping Ads using Google Shopping Campaigns

Adding Bing Shopping to your ecommerce paid strategy will help you reach up to 10% more online user as compared…

SEO

How to get more Google reviews

86% of consumers read reviews for local businesses. Getting Google reviews is a simple, cost-efficient & effective method to build…

SEO

Canonical tags: the complete guide

Canonical tags are an essential component of SEO. This following guide aims to help you use canonical tags in the right…

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