Digital Strategy
Our digital strategies outline the path from where you are now to where you want to be. But strategy shouldn’t be a theoretical document gathering dust in a drawer. It should be about practical actions you can take. Talking of which, you’ll find plenty of practical advice in our selection of strategy blogs from the experts providing digital strategy services at Hallam.
Brand mentions are now 3X more important than backlinks for AI Search – here’s why
Hallam's research reveals brand mentions are 3X more influential than backlinks for AI Search. Optimise for SoLLM and future-proof your…
The 2026 B2B Playbook: How to Leverage Brand, Performance and Embrace AI
Our key learnings from Better B2B's event at LinkedIn, covering SEO, Paid, Experience and Creative
Top 10 SEO mistakes agencies still make
SEO has changed, a lot. It's resulted in differing practices so this article covers 10 SEO mistakes agencies still make…
Digital marketing for B2B vs B2C: What’s the difference?
The difference between B2B and B2C? The fundamentals are the same. It's about Business to Humans and the laws that…
How to choose the right digital marketing agency for your business
A complete guide to choosing the right digital marketing agency. Learn how to evaluate expertise, fit and a results-driven strategy
Creative differentiation in Paid Media: The hidden cost of blending in
The proliferation of AI-driven creative tools such as Google Ads’ Asset Studio, Meta Advantage+ creative and countless third-party applications has…
Championing B2B: Hallam’s next chapter
Hallam has officially repositioned as a specialist B2B agency, on a mission to get brands onto the Day-1 List. Alongside…
Our top takeaways from the NDS 2025
The NDS was back in full swing At Hallam we were proud to bring together some of the brightest minds…
Paid media growth through smarter experimentation
In today’s AI‑powered media environment, paid advertising must be grounded in marketing science. Brand growth relies on reaching occasional buyers,…
Hallam becomes 100% employee owned!
Hallam’s shareholders have transferred 100% of the company’s equity into the Hallam Employee Ownership Trust, which now holds the shares…
Think like a buyer: nail your category entry points
B2B brands rarely lose because of poor ideas or funnels; they lose because they’re forgotten. Category Entry Points, real-world triggers…
Choosing the right content formats for each funnel stage
Struggling to make your content pull its weight? This guide breaks down exactly which formats work best at each stage…
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