AI and Machine Learning
When it comes to AI and automation, keeping ahead of the curve means staying ahead of the competition. As early adopters we’ve gained deep insights into these new and constantly-evolving technologies. Insights we’re more than happy to share in our blogs.
From predictive analytics to chatbots, see how the integration of AI and machine learning can enhance customer experiences, automate repetitive tasks, optimise campaigns and drive ROI.
What’s the difference between SEO and AI search optimisation?
Wondering how AI search differs from traditional SEO? Learn how to move from ranking pages to getting your brand recommended…
Talking to your data: Introducing Conversational Analytics
Discover Conversational Analytics. Query multi-platform B2B marketing data in plain English and get reliable answers in seconds.
Why Digital PR is crucial for AI citations and visibility
Discover why Digital PR is key to securing AI citations in ChatGPT, Gemini, and Google AI Overviews, and how to…
Inside the Hallam x Google AI Summit: What marketers need to know about the future of search
Highlights from the Hallam x Google AI Summit on AI search, brand visibility and the future of B2B marketing.
From keywords to credibility – a practical framework for AI search growth
This next era of search requires a much broader approach, one that spans every element of your marketing strategy, focused…
A practical guide on AI Search optimisation and the importance of brand strategy in LLM discoverability
Introducing Rocky, our AI audit tool that ensures sound technical setup
Discover Rocky, an AI-powered technical audit tool designed to flag tracking errors, evaluate your digital stack and build trust in…
Offline conversion tracking + value-based bidding: How we cut cost per booking by 28%
Learn how combining offline conversion tracking with value-based bidding cut cost per booking by 28% without reducing ad spend
1 in 5 top TikTok videos in life-impacting industries are now AI-generated
A new report from Hallam reveals that one in five top TikTok videos in critical areas like health, finance, and…
What we’ve achieved in a year since repositioning as a B2B specialist
A year ago, Hallam took pivoted to a strict B2B focus. Here is what we achieved, from major commercial growth…
The barrier to agentic search in B2B is trust
Google's new agentic search box, unveiled at I/O 2026, is being framed as the moment AI takes over the search…
Oh no, another ad platform… ChatGPT Ads launch in the UK
ChatGPT ads have officially launched in the UK, giving brands a new way to reach users through contextual advertising within…
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