AI and Machine Learning
When it comes to AI and automation, keeping ahead of the curve means staying ahead of the competition. As early adopters we’ve gained deep insights into these new and constantly-evolving technologies. Insights we’re more than happy to share in our blogs.
From predictive analytics to chatbots, see how the integration of AI and machine learning can enhance customer experiences, automate repetitive tasks, optimise campaigns and drive ROI.
Offline conversion tracking + value-based bidding: How we cut cost per booking by 28%
Learn how combining offline conversion tracking with value-based bidding cut cost per booking by 28% without reducing ad spend
1 in 5 top TikTok videos in life-impacting industries are now AI-generated
A new report from Hallam reveals that one in five top TikTok videos in critical areas like health, finance, and…
What we’ve achieved in a year since repositioning as a B2B specialist
A year ago, Hallam took pivoted to a strict B2B focus. Here is what we achieved, from major commercial growth…
The barrier to agentic search in B2B is trust
Google's new agentic search box, unveiled at I/O 2026, is being framed as the moment AI takes over the search…
Oh no, another ad platform… ChatGPT Ads launch in the UK
ChatGPT ads have officially launched in the UK, giving brands a new way to reach users through contextual advertising within…
We’re European Search Award winners 2026
We have taken home the title for Best Use of LLM Adoption and Integration at the European Search Awards 2026.…
The B2B marketer’s guide to AI Search in 2026
Today’s decision-makers are bypassing traditional search engines and going straight to Large Language Models to build their vendor shortlists. Discover…
B2B search is changing: Here’s how we’ve achieved LLM visibility for clients
B2B search has shifted from blue links to AI-driven answers. Learn how Hallam uses its proprietary "Share of LLM" (SoLLM)…
Enterprise SEO vs Traditional SEO: What changes at scale?
Transitioning from SMB to Enterprise SEO is a fundamental phase shift. Learn how to govern organic growth at scale.
How MCP will supercharge AI automation in 2026
Unlock the power of AI agents with the Model Context Protocol (MCP). Discover how this universal connector is solving the…
How to track pipeline, not just traffic
Stop measuring vanity metrics and start tracking growth. Learn how to use GA4 to measure your B2B sales pipeline, account…
What is Share of LLM and why is it the new metric B2B marketers can’t ignore?
B2B buyers are turning to AI before Google. Share of LLM reveals whether your brand is visible and trusted in…
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